I’ve been working as a freelance copywriter for nearly 7 years, with Upwork being my main source of income. I charge $45/hour, have built long-term client relationships, and receive great feedback. Lately clients want to pay less for more work. I know my work delivers results. My KPIs and client reviews reflect that. Still, I often find myself second-guessing.

Any guidance, insights, or even a reality check would mean a lot. Thanks in advance for your time and support!

like
Posting as :
works at
You are currently posting as works at

45 an hour with 7 years experience is low. Do you state your rate upfront? I also ask for half the payment first, a down payment.

like

The ones charging that low aren’t in this country

A lot of industries are feeling the pinch of higher interest rates and uncertain market conditions. That’s led to a huge push to lower expenses.

At the same time, clients are seeing the hype about GenAI and thinking that they can get good work for peanuts. Never mind that AI slop is 99% crud and it takes twice as long to turn it into something serviceable.

like

I have 2 years experience and I charge agencies closer to 70/hr. Your rates are very low. I don’t know anything about upwork but maybe you should part ways to seek higher quality clients.

like

$45 an hour is crazy low. You might want to remind your client that after tax payment (including self-employment tax + local tax), expenses (internet, computer, etc.) and paying your own healthcare and retirement, that comes to about half of that, which is close to what Hardees pays per hour. He/she would have to shoulder all those costs with a full timer.

like

I think if you have a solid client base, it may be time to create your own website and find new clients through other avenues. Do you have a portfolio that features past work and KPIs? You are definitely worth $45/hour and probably more. Don’t let people being cheap determine your rate!

like

I charged 115/hour two years ago as a Sr. writer at an IPG agency

like

$45/hour is super reasonable (I am based in Canada, and that's on the higher side based on what I have seen), especially if you work with agencies and not directly with clients. If you are working directly with a client, you could charge a bit more most likely. However, it is really important to understand market conditions and look at what the average salary for a copywriter is in your area. It would also be a good idea to get away from Upwork - there are too many people charging $20/hour or less on that platform so it's hard to compete.
Some folks on here want to suggest charging $70/hour or more - that is way too high where I am and it would be tough finding work at that rate here. Maybe in some places that is reasonable though.

I am a senior copywriter and have charged upward of AUD$120-150 an hour. I think it is about working out a balance between what you NEED and what you would be HAPPY with for the work you are doing. My recommendation would be NOT to compromise and have solid conviction in your abilities (demonstrated by ROI for the client). Walk away from client when they don't value your work and the results it brings.

Related Posts

How long does the accenture recruitment process take? My application is showing as "pending review" since a long time. Is there any way to contact the recruiter? Kindly help.

like

Any idea where the ceiling is for Deloitte SM in M&A strategy? What's the next step up from SM? and what the band is there?

like

🐠 - Recommendations for a small black shoulder/crossbody. Looking to spend between 2-3k.

like

Hi folks,
Need ur suggestion!
I am havng 2.7 yoe and working in project in ibm past 2 months. I am facing difficulties in settling in this project. As it’s early stage of my career I need to learn and then implement but because of that I am daily facing pressure and I am daily worried abt my work . How to overcome this pressure? Sometimes I feel to take release but on other hand I think I need to face and learn !
Plz help

like

Hi Guys,

How are the opportunities in data analytics domain for a Msc Physics as a fresher. And can you suggest some good online platforms.

like
like

How much should Software Engineers make in year if you have 4-5 years of experience in the Bay Area?

like

What is your favorite productivity app? I’m needing a new one, I’ve been using Click up but don’t care for it.

like

Dm me if you have below skills

7+ years of Big Data experience and overall 9+ years of IT Experience. Fluent in big data engineering development using the Hadoop/Spark ecosystem
Hands-on project experience with Cloudera Data Platform
Design the data ingestion and integration into the Data Lake using the Hadoop ecosystem tools such as Sqoop, PySpark, Impala, Hive, Oozie, Airflow etc
Candidates should be fluent in the Python language
Leading the Data ingestion and integration flows in Hive, Spark

like

I am a conservative who believes in being tough on crime but this is absolutely ridiculous and wrong.

As a lawyer, it troubles me that a public figure would come out and say something like this

Post Photo
like

Hi all, my name is Alex and I just joined the bowl :)
Im graduating in may with a BS in Industrial Engineering. Ive also held a Data Analyst Internship for 1 year with a small construction company. Anyone have advice where this combination of education and experience would make me most competitive in terms of roles/companies?

like

Hi, looking for some advice. I’ve been a medical assistant for 10 years, and am finishing up my bachelor’s in healthcare management. However finding hard looking for practice or office manager positions, as they’re looking for people with 3+ years of management experience. How can I get an organization to take the chance to invest in me and give me the opportunity to prove I have what it takes. We all have to start somewhere.

like

12b6 always be tellin’ it like it is

Post Photo
likefunny

Can confirm “ability to clam down anxious associates” haha

Post Photo
likefunny

Is paralegal burn-out a thing? And if it is, how do you overcome it?

like

Been in the strat game for over a decade; I’ve realized that a strong department with clear process that is built on end to end problem solving (with time to think) is when I’m happiest vs this award show / case study grind. What are some agencies you all work or have worked at, that value strategy as a department and not a creative case study farm? Looking to figure out what’s next.

like

When do firms start sponsoring green cards? What’s the earliest year you have seen and can I negotiate this as part of lateral package?

like

I got a call from HR of Globant that due to
Onboarding Restructuring, my joining
will get delayed and will be in August,
are any upcoming joiners in July end
being told same? Globant Globant India Pvt. Ltd.

like

Let’s be real. This is at least 5x cooler than the cybertruck.

Post Photo
likefunny

Is there a definitive guide to cost of living? The obvious cost of living centers (SF, NYC, LA etc.) get covered a lot, but I’m wondering where my city falls. It’s a modest Midwest city with ~100k residents but is a relatively touristy spot. It often feels like a MCOL area but I’m not sure how to adequately judge that, and it would be helpful to know when comparing salaries and the like.

Additional Posts in Copywriters

Would a full time copywriter salary be higher for client side vs. agency side? Debating with a couple friends on it. Some say same. Some say lower at each. NYC. I know there are variables but...

like

I once had a creative director tell me to add a blog of my own to my portfolio to make it more personal. Thoughts? If you’ve done this, how did you approach it?

like

Thoughts about going back and forth between agency and in-house? Is it a good/bad idea? Is it even possible?

like

Spec Ad: Olympia Beer
Slogan: Powered by Mystic Clearwater
Headline: It’s the Water. What is the Water?

Post Photo
like

Today is supposed to be our “day off.” I always laugh when I see emails announcing special days off. What’s even funnier are the reminders about “half days.” Hilarious.

likefunny

Who’s working in house in LA? Where? Doing what?

like

"Use the approved language."

"Why'd you use this language?"

likefunny

If you are approached for copy position with a company called LadyBoss... RUN! I don’t know racket they’re running but they set up a video conf with a bunch of copywriters interviewing simultaneously.

likefunny

I keep getting recruiters asking to apply for new roles, which is what I thought I wanted because I’m not growing at my agency. But I’m so fatigued I don’t even know if I want to stay in advertising. Have y’all left or took a break to do something different? What did you do?

like

So, you’ve reached the stage of your career where you care more about cashing a fat paycheck than making “creative ads”. You’d rather have the resources and free time to fulfill your creative itch outside of work than try to sell the next big idea to an 28 year old marketing manager with an annual budget of 150k. How do you make the absolute most money as a copywriter while still working a 9-5? Asking for... a... friend?

likefunny

Note to writers: the phrases are “centers/ centered on” and “revolves around.”
You cannot “center around” something.

Post Photo
likesmartfunny

I'm not the best at coming up with lines on the spot. I can write good lines when I'm by myself in front of my laptop, but not when I'm talking with my CD or someone else. Is this considered an issue?

like

I don't know if this is a recent change but I’m seeing postings for junior copywriter/community manager roles. Have these roles always been attached or posted at a junior level? Is this merged role worth considering as someone young in the industry with more traditional intern and freelance copy experience.

like

Do you charge your clients for time spent on email communication?

like

Shout out to everyone who’s ever had a white paper to “copyedit” that they just ended up rewriting entirely. I’m there today.

likefunny

wisdom on getting promoted to mid-level at the same agency? I’d hate to leave but I’m coming up on 3 years of (real) experience & my agency is known to have CDs come in as seniors so I’m pessimistic

Trying to break into advertising, specifically copywriting.

Are there any programs, schools, or courses that I can complete online while also working full time? Thanks!

like

Any copywriters (in branding/otherwise) currently report to a strategist instead of a CD? Trying to have an open mind about them approving copy without judgement but it’s like pulling teeth for me.

like

Does anyone else balk a little bit when applying for jobs and the recruiter or job description mentions a lot of blog writing and other content like that?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal