Trying to break into advertising, specifically copywriting.

Are there any programs, schools, or courses that I can complete online while also working full time? Thanks!

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Try Book Shop portfolio school, in Los Angeles. I believe you can take their classes from anywhere.

Book Shop is how I became a copywriter, btw. Took several years and lots of hard work – including starting as a Jr at age 35 – but I made it, baby!

When I did it, it was all in person. The remote thing started with the pandemic.

http://thebookshopads.com

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If you’re in NYC you can take a single night class at SVA. Some other cities have crash courses I assume.

helpful

Classes:
Adhouse, Denver Ad School, George Tannenbaum recently mentioned he’s starting an ad school.

Books:
Hey Whipple Squeeze This, The Copy Book, Book of Gossage, How to put your book together and get a job in advertising, Junior.

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Adhouse Inhouse with George Tannenbaum and Stefanie Cajucom:
https://www.adhousenyc.com/adhouseinhouse

The Advertising Concept Book is also great.

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I do not know them but some creatives at Barkley started The Workshop which seems like a pretty cool idea. I believe the whole thing is free which is what sort of sets it apart. You should look it up. Could be a good way to at least get a feel for whether or not you even like it before shelling out to go to ad school.

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Hope this helps!
Link:https://mailchi.mp/69d207801f23/freelancewritingjobs

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Conceptually, is it typical for copywriters to bring far more ideas to the table than their AD partner?

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RANT: People re-writing a cw’s stuff has always been painful. These days it’s far more common than when I started. It’d be one thing if they upgraded the work. If I learned from it. If I genuinely seethed with envy over their wit w/that perfectly placed semi-colon. People can’t re-art direct stuff bc they don’t know the programs so they ask the ADs for changes. Word and a keyboard made everyone think they can write. Which they can’t. Google Slides is Google slip ‘n slide into (bad ref. here.)

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2,000 animals can see you coming 🤔

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If that’s your Art Director, then why is he in my google doc?

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How do you say “buy this product” in a headline without saying “buy this product”?

Sincerely,
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