I'm not the best at coming up with lines on the spot. I can write good lines when I'm by myself in front of my laptop, but not when I'm talking with my CD or someone else. Is this considered an issue?

like
Posting as :
works at
You are currently posting as works at

No, it’s not. Sometimes you can, sometimes you can’t. As with most aspects of the job, the more time you have to think, the better the output will be. My go-to phrase is “let me give it a think and I’ll crack it.” It puts pressure on me to definitely come up with a solution, but means I don’t have to do it in the room, which is an insane expectation.

likehelpful

I don’t even like coming up with lines on the spot. If they’re good it makes it seem like our job is too easy and we don’t need all the time we ask for a project and if it sucks it looks like we’re careless and don’t put thought into it

like

It will get easier with time, don’t worry!

like

Nope, not a big deal. Take notes and be clear you need to go somewhere and work it out in your head. If you deliver, who cares how you got there. I’m a writer and I still have to do the same thing.

like

Coming up with lines on the spot would say more about speed than quality. Just because it works and it pops into your head doesn’t mean it matches the quality of what you can do with some quiet time and writing 50-100 headlines to craft your message.

So to answer your question, you’re fine.

like

Nope. And don’t be afraid to tell your CD that.

like

100%. Be vocal about how you work best. Once someone sees that it’s true, they’ll let you do you. Just be honest

likeuplifting

I used to not be able to do this and now I can. Comes with time homie

like

I’ve been doing this for nearly a decade and I can’t do it either. As long as you’re able to come up with good lines when you get back to your desk, it shouldn’t matter.

like

Get better

like

I’m also worried about this as a junior writer but i hope it gets better with time! I’m so bad with stuff on the spot

like

I believe every creative person, whether it’s writing or designing or coming up with a strategy, needs time to go get into a zone in order to do their best work. Sometimes it does happen on the spot and it’s magical, but you should be afforded the time to get into a flow

like

No. Not an issue. But it may be beneficial for you to come up with the “bad copy, but what if it was something like...” If your CD isn’t expecting the perfect line on the spot, but just voicing some feedback/direction, this is the moment you can gather that direction by throwing some initial thoughts at them. Use that to your advantage. Try to push aside insecurities and collaborate.

like

I think as long as you are working hard, it’s ok if you don’t crack it on the spot. But don’t be the guy that’s on his phone or scrolling through reddit, insisting he’ll “do the work later"

like

WTF ....a Jr. Writer that can't come up with lines at the snap of a finger.....I can't believe this....this is an outrage..... preposterous....back in my day we wrote jingles while whistling in the snow...do you even know what a jingle is?!?! Search the YouTube for one, and have 6 on my desk in an hour.....JK. You're the least paid and are still learning no biggie. Take your time and learn the craft before trying to run at full speed....because once you reach full speed there's no slowing down....ever. (cue manic laughter)

like

Nope. I’ve never been able to. I’m faster at coming up with a good one without writing 50 but never been an on-the-spot headline writer

like

Don’t worry about it. Most people don’t come up with lines on the fly. And if they do, they’re mostly not that good

like

Dude same. I hate when people ask for a line or caption on the spot. I’m not a machinnnne!

like

Don’t sweat it. It’s going to be ok

like

Related Posts

How to tell Hiring manager and recruiter that i am not joining company after signing the offer letter?
Reason: I have offer from a better company.

I don't want to burn the bridges.

like

Linguistic question, should an associate say "my partner" when talking to a client about a partner? To me this comes off like implying your also a partner, but saying "our partner" sounds weird too...

like

How did you give your notice to your employer? In person vs email? At the end of the day? End of the week? What did you say? Did you share where you are leaving to if they ask?

like

Have you ever yelled at your coworker in public?

like

I’m giving my notice on Monday. I’m looking for advice on:
- Checklist of things to do, both before Monday and within next 2 weeks
- Tips on convo informing Counselor / Manager
- Anything else that’s good to know / not well known

likefunny

I've been almost 3 years in my previous company and never have I ever tasted any raise from them. I got transferred to different accounts and LOB it was so exhausting and finally when I decided to leave and send my resignation my Supervisor be like "you know you should be thankful of your job" To be honest the job was very stressful and supervisor at some point is somehow toxic but thankful I get to take my leave.

like

Has anyone ever successfully prevented their colleague from being promoted? Spill the dirty deets if so 😈 need some drama in my life.

likefunny

Anyone else’s love life so DRY that you find yourself having a crush on an older man at work who is in senior leadership? I keep it professional, but I feel like I’m doing something so bad by having this crush.

like

Good places for buying business casual clothing (men's)?

like

I struggle w/ deep convos in social settings w/ partners. We have team dinners every few weeks that I go to, but find it tough to engage with them. Doing well on case, but feel it’s career limiting.

Have you ever actually let loose on a customer? I think about it almost on a daily basis but I’ve managed to keep my cool so far

like

How to work with overachieving colleagues without working my heart out and being compared to them?

like

My boss was telling me during SARS time ppl were racist towards Asians, didn’t believe her until today I got cut off on the street and a guy stared me down. Sign.

like

Typical days on a difficult project with a difficult partner

like

Poll: What dress code do you follow at your home office?

Can I still work as a telemarketer even though I have a noticeable accent? People don't say they can't understand me but they seem relieved when they get to talk to somebody else. My boss acts like I'm not very good at the job and I think it's because some customers think I am an "outsider," for lack of a better term. I just want to fit in.

like

Dear group account director,
If I tell you click tags can’t be added in an edit, and u don’t trust me and ask the media agency. I can’t save you from embarrassing yourself and our agency.

likefunnyuplifting

Looking for professional looking, comfortable, and reasonably priced walking shoes that I can wear to work. I used to wear Cole Haan. Any other recommendations? Thx

like

Partners / Managing Directors: in your junior years, how did you manage not wanting to work with a Senior Mgr who consistently tries to pull you into work he is doing? (He lies, tries to make you think that he is doing you favors, etc.) Does your answer now change as a Partner / MD?

like

Is it appropriate to give your PL a gift (MD)? It was a promotion year to SM…

like

More Posts

like

I am finishing my 1 year this coming week. I am a graduate hire. Will my band change after 1 year automatically? Should I expect any hike?

like

Question for MAIP Summit: How to successfully transition to client side? What are some tips and things you look for when finding a career outside the agency world.

helpful

Are customer engineers allowed to work from a country other than US if needed for a few days ? I am planning to visit India for visa stamping and I won’t have much PTOs to take.

Going on a first date in a long time tonight … feeling nervous 🙈

like

Which credit card do you think is the best for ME consultants?

like

Looking for info about the engineering culture at Netflix from the perspective of someone who identifies as a woman or non-binary person and is also a person of color. Do you feel safe and included? Would also love some input from someone in a leadership position, do you feel supported as a leader?

like

What is your toughest challenge hiring someone in their early 20’s?
For lots of different reasons I get the impression that younger people aren’t equipped for the employer, employee relationship.

like

Does anyone else just not even want to be a people manager anymore?! The amount of work this is taking, I’m just so over it. In addition to them piling on my work (which is a full time job) the people management stuff is just as much a full time job that no one in management seems to take into account. I have tried countless times to explain this but I end up burnt out, everyone suffers including me. I just left one role bc of it and now this new role, same thing. I’m over it.

like

Anybody who recently upskilled from non coding background to a MEAN or MERN stack ? Need guidance

like

How strict is Jio background verification?? My wife has not shown her previous company in CV and now HR has asked to share last 3 months salary slip to release offer letter. Is it fine if she skip this company??

Is IB worth the sacrifice of WLB? Obvious pay is really good but are the prestige and pay worth it if you’re planning on only doing it for a couple years?

Currently working at an IRA with great WLB. Honestly I love my job, the firm, and people I work with.

Also doing MBA part time at a T15 school. Thinking about switching to IB but I’ve done my research and I think I would burn out of IB in two years but I might be ok with that for the opportunities after.

like

Anyone do the daily readings on the national conference of bishops page? If not here’s your friendly reminder.

Also, anyone have success, or know anyone who has had success, using Catholic Match?

like
like

I want to buy a new home and then sell my current home after we are moved out. Current home is a VA loan, is there any way to buy the second house on a VA loan?

like

How hard/often do you get promoted at A&M? What do raises look like from year to year in %?

like

Meeting with a recruiter at one of the FAANG companies. I won’t be able to move jobs because of H1b /GC at least for the next year. Any idea if I should start off with that or should I just try to understand the work that they have been doing?

like

Are there any CDs working on Post Mates, Grub hub or Door dash. I just wrote out a whole campaign for fun. Print, commercials, activations, etc. Would love to pitch it.

like

8 years sober today! I love AA.

like

Additional Posts in Copywriters

Am I the only one that feels people don’t really understand that writing takes time? If anything, the shortest copy can sometimes take the longest time

like

"I'm not a copywriter so this is gonna be terrible BUT..."

🙃🙃🙃

likefunny

I don't know if this is a recent change but I’m seeing postings for junior copywriter/community manager roles. Have these roles always been attached or posted at a junior level? Is this merged role worth considering as someone young in the industry with more traditional intern and freelance copy experience.

like

I’m a copywriter in advertising, but I’m seriously considering a sabbatical to start a novel. Anyone have great resources for book building/novel structure guides?

like

I once had a creative director tell me to add a blog of my own to my portfolio to make it more personal. Thoughts? If you’ve done this, how did you approach it?

like

I’m a copywriter and I’m shite at writing cover letters, which makes me feel like a fraud. Any other writers feel this way? Any advice?

like

"Use the approved language."

"Why'd you use this language?"

likefunny

Hiring FT CW in LA. Seasoned mid-level or newly senior copywriter. Boutique agency in Culver City.

Reach out with your book!

like

Autocorrect and predictive text keep thinking they’re better writers than me and I don’t know why it bothers me so much.

like

Does anyone else balk a little bit when applying for jobs and the recruiter or job description mentions a lot of blog writing and other content like that?

like

I was hired to work on one account as the only writer. Told they’re handing me another account (or they may hire another writer). I need and want more responsibility and $$. How to negotiate??

I keep getting recruiters asking to apply for new roles, which is what I thought I wanted because I’m not growing at my agency. But I’m so fatigued I don’t even know if I want to stay in advertising. Have y’all left or took a break to do something different? What did you do?

like

Working with a Junior AD who’s too opinionated & doesn’t respond to my feedback well. He’ll just show ideas that I’ve already debunked/scripts that aren’t very good, which makes me look bad. Advice?

like

Any tips for HireVue interviews/Delta Airlines?

like

Does your art partner contribute to visual descriptions when you’re working on scripts?

like

LA! Hiring mid-level CWs and ADs! Must have video prod. exp. and be very conceptual.

Solos and teams apply!

LINKEDIN ME (I’m bad at fishbowl)
Samantha Schneiderman (director of creative services)

like

Would you apply to this COPYWRITER job even if you don’t have any of these skills? Ps they have lots of other requirements too

Post Photo
likefunny

Would a full time copywriter salary be higher for client side vs. agency side? Debating with a couple friends on it. Some say same. Some say lower at each. NYC. I know there are variables but...

like

Is it a red flag to interview with a potential new agency that I'd have to move to a different state for and they never give you a chance to ask any questions or fly you out to meet in person?

likefunny

Please help! I'm looking for writing terminology. At our agency, we are getting more into creative writing vs ... executional writing? Please help me find the right term. Creative means developing the big idea (concepting), writing scripts and headlines with flair, etc.) for an awareness "hook" and then the other camp, which includes brochures, one pagers, banner ads, sales sheets.

What should we call the other type of writing? (Cont in comments)

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal