I’ve done more meaningful work on internal projects than on some "real products". Still, recruiters often frown at it. Should I reshape my experience around value created (time saved, risk reduced, teams enabled) or is the market just biased toward primary business metrics no matter what?

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You’re right to focus on value. Strong recruiters care about impact, not where the work lived. Frame internal projects in terms of outcomes like scale, savings, reliability, and adoption, and they land just as well as external products.

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