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Best ways to identify your target audience?
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Gift cards are the easiest when you don't know much about the person. They can get what they want and they're not confused about what to do with the money because they're limited to buy from the store the card is for. Win win.
Subject Expert
Money after 17 it is always cash.
cold, hard cash that’s what she wants
Gift card - visa or Amex
Or a handbag - every girl can use one