I’ve never understood this- what does a VP or SVP on an account director or GAD title/level actually mean or do?

like
Posting as :
works at
You are currently posting as works at

It’s title bloat. We gave people fluff titles to make up for not giving them significant raises. And too many people were fine with it and now we are stuck with too many levels and most mean nothing.

In my mind account needs 4-5 titles:

AM, AS, AD, GAD, and they all need deeper salary bands so that people can have meaningful salary growth and not think they have to jump a level every two years.

like

THIS ^ 👏👏👏👏

like

It’s linked to pay bands

like

Well besides doing everything from entry level and up, I’m also responsible for organic financial growth and managing client tailspin and fragile egos

like

Couldn’t agree more AD lol. But then the company would have to pay me more right?? That’s where it gets stupid, capping people off for years on end (been the same title for 7 years)

like

What is VP? I’m too European for this

like

Come on, I think you know the word VP means vice president lol

Clients also want to feel they are working with someone senior vs junior staff so everyone above an AS has a VP in their title.

Clients don’t want a newb with less than 5 years managing their million dollar work.

like

In some agencies it’s linked to pay and benefits. For example omnicom VPs get 5 additional days of vacation in the US. Nothing more

I should clarify, yes, in some instances the “officer” titles (VP, SVP, EVP) are also aligned with things like PTO, bonus eligibility, etc.

But in the era of way less bonuses and unlimited PTO, it’s increasingly not the case.

I’m also in no way denigrating folks with extra letters in their title! But within my agency, creative shop within a Hold Co, this is mostly the case.

Thankfully, I was empowered by our finance and HR folks to address salary ranges and normalize more regular 12-18mo raises. So I’m hopeful that we are able to make a dent in making sure folks are equitably paid.

This! This is exactly why I asked the question. It’s bullshit letters added to a title that doesn’t actually shift the job description by adding more autonomy, leadership responsibilities. It just dilutes the letters which is a shame.

like

At some companies it signifies access to a different bonus pool than standard folks

I want working with you

Related Posts

Thinking about eating dog food to save money. Thoughts?

Edit: All we currently have in the house is Rachel Ray chicken and rice. Is it any good?

funnylike

Anyone looking forward to LBS invite outcomes this Thursday? Just wanted to create an update thread here (well in advance!)

like

Hey everyone! Any permanent residents travelled to the UK recently? I’m confused as to what I need to go there, and then what I need to come back here. Any help will be appreciated :)

like

Looking for remote healthcare opportunities in business ops or project management. Recommendations welcome.

like

Course marshall has to be one of the top part-time retirement jobs

likefunny

Last minute request...

Post Photo
likefunny

Looking for help/advice for case study interview in consulting firm in Canada. It’s a role in supply chain/retail vertical- I come from a merchandising background in retail

like

After a decade of experience at big American banks plus consulting, with an American education and passport, how expansive are my options with big and/or small names in the region?

like

Got laid off. Have savings to hold me until I find a new position but mostly I'm just embarrassed. Has anyone ever gotten laid off and not told their friends/partner about it? I just don't want people in my circle to know I failed basically.

like

What programming language are you mostly using at work? For me it’s Java

like
like

How do I configure a stop loss in bittrex? Is it even possible?

New investor here, should I sell my one singular Tesla stock(114% return) and look at some smaller stocks?

smart

Have 700K USD worth of invested assets (less real estate, cash/receivables, and precious metals). if I need 4K USD per month for expenses, can I now coast?

like

IB Analyst, want to move banks. Searching via my contacts but want to expand my network with cold outreach. Should I reach out to MD's or VP/Directors?

like

I posted this somewhere else before I remembered that I am in this bowl :) so, I changed jobs 6-7 months ago and I am realizing it is not a good fit. Leadership seem to not want to hear the truth so people tell them what they want to hear and if you don’t middle management gets pissed at you. I am seriously thinking about looking somewhere else. My question is how do you answer the “why are you looking to leave” question without bad mouthing your current company?

like

Looking to switch to HR consulting role. If anyone has any leads, please reach out. Thank you!

like

Thoughts on pneumatic vs. electric standing desks? Does extra weight make pneumatic desks any more difficult to operate?

Hi All,

I have 4 yrs of exp as full stack developer and my current CTC is 15 lpa and notice period is of 3 months. I got an offer from another firm for 24lpa but they have shared the offer letter of DOJ after 2 months and asked me to negotiate my notice period or look for buyout. What should I do in this case? Should I connect with my current hr to negotiate? Cause I tried convincing the new hr to share the offer letter of DOJ after 3 months but she is not in the favour of that.

like

Is there anyone or do u know anyone in Bofa who didn't recieved Return to office mail yet

like

Additional Posts in Account Management

Are there any account roles open that aren’t in Pharma? Seems like every AD post I come across is to work on healthcare

like

I want to quit without a job lined up. My agency is a dumpster fire of incompetent project managers, revolving door of creatives and culture of not holding people accountable amidst a micromanaging gossipy leadership. I just want out. Tell me it is ok and will be alright.

likeuplifting

Who else started with small businesses and moved up to medium and large at agencies structured to handle it? I handle 40 clients and some 60 Content managers, ad managers, designers, developers, and a smattering of other positions.

Which was better? I have almost complete autonomy over what happens with small biz, but getting to focus on projects for more than an hour/month sounds nice.

like

How often do scopes change? I thought it was normally on an annual basis with some exceptions but my CD is telling me they change constantly. Someone educate me…

funny

To the clients scheduling meetings over the inauguration: get over yourself.

like

I got a promotion a year and 3 months ago, and got a pay raise 5 months ago. Could I still ask for a promotion to SAE if I have been supporting a team more as one? Promotions are hard to stab with.

When’s the best time to go client side? Wait till I get a promotion or try to switch sooner rather than later?

like

Can you give me a figure that show in a glance why my client should link KPI and media earned, to pay us? (and ultimately how much pourcentage he should pay us)

like

Right so here’s a bit of a dilemma I work to a much higher standard at home and it’s this high standard that means I’m in line for a promotion. I’ve grown so much and I feel really strong in my role I’m also busier than ever. The problem is we’re going back into the office and I don’t want to go in if it’s just going to be senior management in asking me to get them lunches for client meetings or fetch a glass of water and cutlery for meeting rooms. Definitely not ready to go back to that….

like

For those of you in healthcare related account management, what is your healthcare background? I am clinical and getting ready to hire a higher level account manager. I am really biased toward people with clinical/in hospital experience because, quite frankly, healthcare is a different beast - lots of hand holding and change management. I don’t want to miss the right person because of my bias, so im wondering how many healthcare related AMs have healthcare/clinical experience… thanks in advance!

like

Does anyone work in site merchandising/Omni channel merchandising? I’m a creative account manager in retail thinking about going over to the site merchandising side. Anyone here work with sellers/different brands in retail?

like

Success smiles on those who do things with passion, not with reason!

Post Photo
like

Tired of hearing all the "account people suck” comments on this app. Get some new material creatives.

like

Career advice that I give to the people I manage- do one more thing everyday that you weren’t going to do or didn’t feel like doing- for your team or for your client. Could be notes, a follow up, a reminder, raising your hand to tackle and drive something-whatever. That little extra effort against something you didn’t “have” to do, every day, overtime will make you invaluable

likehelpful

How do you hype yourself up to deal with a difficult or problematic client on a weekly basis? I have one client in particular who sends my anxiety through the roof and leaves a knot in my stomach every Monday.

like

Any good recruiters to reach out to in the Boston/New England area?

like

Anyone ever just quit a job? Hate my clients, don't care about the agency/coworkers, all references are elsewhere and I have a better job waiting. Worth putting in 2 weeks anyways?

like

What are some brands with an in-house agency? Looking to make a move to client side.

When you sell a dedicated website for a special deal, do you give the CRM for free? Is vTiger CRM your advice? Otherwise, what are your most common recommendations about CRM?

like

I need contacts who are into bank instrument and MT103 transfers within USA and Europe. If you are a good sender or receiver let me know.

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal