I’ve worked in brand strategy for a few years, and lately I keep seeing more brands opt for long-term partnerships with influencers instead of the usual one-off campaigns. For those of you who’ve managed these extended collaborations, have you found that the results are actually more impactful? Would love to hear real examples of benefits (or drawbacks) you’ve seen, especially around audience engagement and ROI.

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Long-term influencer partnerships have given us more authentic content and deeper audience trust compared to one-off campaigns. The downside can be higher upfront investment, but the return on engagement is usually worth it.

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