Job posting says “please send resume and cover letter” … are cover letters even a thing anymore and actually expected?

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Do hiring bots even read cover letters?

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A cover letter probably won’t get you the job but the absence of it can cost you the job.

It doesn’t even need to be particularly good. Just use keywords from the listing, talk about your experience, one or two good campaigns from the place you’re applying, and make sure not to have any dumb typos.

I’ve gotten plenty of interviews using chatgpt to adapt a template I’ve written and slapping the whole application together within the span of 5mins.

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Just treat the cover letter like an ad.

Make it a very short, witty, one-paragraph elevator pitch then punctuate it with your portfolio URL.

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