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The head of social for W+K was just made co-ECD of the Portland office. Forget about social/non-social, just make sure it’s at least good, preferably great.
Sure, but I’d keep social to its own section separate from your more “traditional” work. Also if you’re gonna put social posts or stuff like that up make sure you have a reason. The idea, copy, concept etc has to be good enough to justify showing it.
If you think it's good then drop it in! Make sure to explain your thoughts on how you made it, what you wanted to do. It's just another chance to show off your creative thinking.
I’m an ACD and half my book is social
If it’s good it’s good