Just got a brief that directly contradicts the client’s brand values—and they know it. Think wellness brand suddenly pushing scarcity tactics and fake urgency. I don’t want my name attached to manipulative copy, but I also want to keep the client. How do you handle ethical gray areas when the check is tempting?

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You got a brief?!? Lucky you.

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First of all ask more questions. Why do they want to do this?

Let’s say they want to do it because they think their copy is too soft compared to the competitors…. And then you ask what’s going on with the competitors….

Maybe they think they want to manipulate but that’s not the answer, and it’s just a desperate measure from leadership 🤷‍♀️

Also, if you want to save time just do both what they ask you and your professional take.

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Don’t lie in the copy. Do the work and don’t put in your portfolio. No one will know.

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Scarcity tactics and fake urgency? That's the big ethical dilemma?

Maybe I'm evil but...who are you actually harming with that? If the product is good and people get what they pay for, it's not that bad imo.

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Scarcity and Fake urgency tactics my bread and butter. 🤣

I agree with asking more questions. It's also possible the client is trying to deliberately go against brief to see what could happen. But that should be made clear if that's the case.

It's also possible someone had AI make the brief and it got confused.

I had a client that tried to push fakeness. I pushed back and advised that I could only approve evidence-based content as the managing editor. It was a freelance role and they found someone else. But I would do the same thing all over again.

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Additional Posts in Copywriters

How old were you when you started as a junior copywriter?

I don't know if this is a recent change but I’m seeing postings for junior copywriter/community manager roles. Have these roles always been attached or posted at a junior level? Is this merged role worth considering as someone young in the industry with more traditional intern and freelance copy experience.

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Note to writers: the phrases are “centers/ centered on” and “revolves around.”
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Is it a red flag to interview with a potential new agency that I'd have to move to a different state for and they never give you a chance to ask any questions or fly you out to meet in person?

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Working with a Junior AD who’s too opinionated & doesn’t respond to my feedback well. He’ll just show ideas that I’ve already debunked/scripts that aren’t very good, which makes me look bad. Advice?

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Hope this helps!
Link:https://mailchi.mp/69d207801f23/freelancewritingjobs

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"Use the approved language."

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LINKEDIN ME (I’m bad at fishbowl)
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Do you find that you speak figuratively or in analogies more than non-copywriters?

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How do you say “buy this product” in a headline without saying “buy this product”?

Sincerely,
A Junior Copywriter with a shitty brief and an even shittier turnover time 😭😭🥹

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Spec Ad: Olympia Beer
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2,000 animals can see you coming 🤔

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Trying to break into advertising, specifically copywriting.

Are there any programs, schools, or courses that I can complete online while also working full time? Thanks!

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