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GA4 is a cluster, and a lot of people hoped google would extend the deadline so they wouldn’t have to do the work.
Also, a lot of agencies seem to create overly complex site maps to crank up the number of billable hours, which makes for a mess of an implementation. Clients may not know any better, so they just pay the invoices they’re sent their way.
I feel the same. Instead of taking advantage of stuff that can be automatically picked up by google if you implement it correctly, they created all these custom parameters which adds extra work for everyone and extra complexity.
I completely understand this! I’m the only person at my company who worked with an agency for a year to set up GA4 on 8 web properties. And then when the project was done, it was such a huge accomplishment I was proud of, but no one gave me recognition because they didn’t understand its magnitude 😡
So in sum: I hear you. People are clueless and incompetent sometimes!
Do you freelance?