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Nah. Naaahhh. If you built it and beyond that if you understand the underlying data the best, you deliver it. Part of the problem in our industry is that there's an over reliance on allowing a non data person to deliver insights based on data. More often than not I've seen that delivery fail because the client can see through the bullshit the non data person is delivering.
I would say I’ve delivered at most 25% of the decks I’ve written in my career and been in the room/on the phone for another 25%.
Earlier in my career, it bothered me. Now I could care less. I ghost decks for SVPs all the time. I’d say I’m better at writing them than presenting. I wouldn’t say I’m bad at presenting, just not my favorite thing. sometimes it doesn’t make sense to send me some place for 2 days when I manage a team across 25 clients.
I would also say it depends a little who is delivering it - I’ve had account leads who could fake it and you’d think were analysts in a prior life, and some who couldn’t even pretend to try.
This pisses me off, unless it is like our CMO presenting to the client's CMO, usually to win business or because they understand the nuances of the client's business goals or our relationship a lot better. That is usually never a deep dive, either. I've only had a direct superior present a deck of mine once (I was shocked, and it was great work, and I'm a very competent presenter) and it was painful. Like listening to a game of telephone. I still have no idea why this boss got to do that, nor does my team. Tl;dr sometimes it makes sense for someone else to present, sometimes it just doesn't
Agree with Director 1 that sometimes a savvy team member can deliver findings really well. I'm happy to pass slides to team members depending on what it is. If something is very sensitive and depends on careful qualification or you anticipate a lot of questions from the audience it often makes more sense for you to present.
I will say one of the more painful experiences of my life was watching someone junior to me (I was a Director, she was mid level Account Exec) totally botch one of my presentations. so when the person is junior to you, that sucks.
On the basis of you know your content front and back and you are confident in answering to your clients goals