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Hi,
Is anyone facing same situation?
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Probably never going to happen, but forming a union might help us keep our jobs for a few more years. A few benefits would include the following and it definitely worked for the WGA.
1. Job Security - unions can advocate for policies/practices to ensure that human creativity and insights remain integral to campaigns in the face of increasing automation.
2. Collective Bargaining Power - unions can negotiate better terms of employment, including fair wages and benefits, which can help retain talent in an industry increasingly threatened by AI-driven solutions.
3. Professional Development - unions can facilitate continuous education and training opportunities for its members, equipping them with the skills needed to level-up and work alongside AI technologies rather than be replaced by them.
4. Ethical Standards - a union can collectively help establish ethical guidelines for the use of AI in advertising, ensuring that technology serves to enhance rather than undermine creativity.
5. Advocacy and Representation - unions can also serve as a unified voice for advertising professionals, advocating for policies that prioritize human roles in the industry.
worked for the actors and writers in hollywierd even if it took a long time and was high risk
I’ll start. One solution could be a hybrid compensation model that includes performance-based profit-sharing for all creatives, not just leadership.
If agencies are more transparent with client budgets and results, creatives could share in the wins when work performs well.
This could boost motivation, align goals between agency and client, and help retain top talent by offering more than just a paycheck.
Performance based compensation would NOT be a good idea. This industry is riddled with bias, favoritism, scapegoating, ass-kissing and toxic competitiveness. Some people are routinely getting the best opportunities while the rest are relegated to less interesting/lower profile work despite asking for/deserving better opportunities.
An already favoritism-based compensation structure would become even more nepotistic.
Chief
1. No briefing until the strategy/brief is fully aligned and everyone is on board.
2. Bigger picture visions for brands from clients and agency leadership.
3. Ban “scrappy” asks.
4. Job security. We have to be better at structuring our agencies to withstand scope cuts.
I think respect is the key word. Executives don’t value their employees in general and they only see them as tools the problem is there isn’t any protection like a union. Advertising and marketing creatives need a union as bad as other industries. To have rules that create respect and punish greed is the only way. Is it gonna happen though? Don’t think so.