Is it had to become an Art Director for a fashion brand? Because I was told if you aren’t familiar with Textiles, patterns and fashion merchandising it’s hard to get into.

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Very low pay, even for luxury brands. No art direction is assigned at all. Barely any concepting, even. It’s all straightforward graphic design and photography, where you have little expressive wiggle room, as the brand image has already been determined. It’s a glorified production role. Avoid at all costs.

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Yep. Design systems are literally in the realm of graphic design, not art direction, so that underscores my point.

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