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Often the law will mandate specific metrics. Depending on the context revenue can indeed be one of them! Otherwise defining the measures and metrics is one of the most fun things about work in this sector.
Every agency has a mission statement, and it should be easy to develop metrics based on the mission. Solutions should be tailored to helping your specific client(s) meet their part of the mission.
These comments are generally right - but there are a lot of levels between a “law” or agency mission statement and developing metrics. Most agencies have complex missions - with at times overlapping or even contradictory policy initiatives. What agencies need to pay attention to or focus on comes from many places- laws and mission statements - sure. But more specifically:
- Look at an agency’s strategic plan and other documents required by GPRA and the GPRA modernization act of 2010.
- GAO and IGs will often make recommendations in their reports. Some agencies will create metrics that help them know when they are complying or improving their performance compared to those recommendations.
- Congress also will sometimes specify very detailed metrics for how programs should be measured or what constitutes progress. Those are not detailed in laws themselves but in appropriations committee reports or in conference committee reports (if a bill actually has a conference committee).
- and there is also OMB guidance, NIST standards, and any number of presidential directives, executive orders, etc.
Having an understanding of all those actors and how they influence and are prioritized by your client is key to being able to give reliable advice to federal clients
Each agency is different. I worked in the commercial world most of my life and understood the importance of an income statement and balance sheet. I finished my career as a GS employee with the Army. Readiness is a very important metric with the Army and I am sure any other DoD branch. The Army has stuff so it is easy to quantify. Not sure how you track metrics for agencies that just push paper.