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That’s not what happened. almost every creative who worked on NYT at D5 has left. the work wouldn’t be the same without them
Sounds very much like 72andSunny as well.
Not sure if NYT firing an agency owned by a consultancy for an agency owned by a holding company is the statement you think it is.
Maybe I misunderstood.
I thought you were saying that Droga5 losing NYT is an indication that selling out is bad. Which obviously wouldn’t be a logical point to make, since the agency NYT sent their business to is also sold out.
Anyway, carry on.
72 sold to Stagwell
Accenture acquired Droga5 in spring 2019
Droga5 debuted the awarded Truth campaign for the NYT in summer 2020.
I'm not sure how the NYT adding to its roster is a result of the Accenture acquisition more than 5 years ago, or that the acquisition hurt Droga's ability to make great work for the Times.
And while we're here, 72andSunny is owned by Stagwell, a multi-billion dollar global holding company.
Droga5 debuted the truth campaign in January 2017 for the Oscars way before the Accenture acquisition
NYT has been gone for over a year. Have you seen all the great work they’ve put out? Sometimes clients are the problem.
Thank you to everyone saying 72 sold, I know. They actually sold before Stagwell too, double sellout. I included them because people always ask who took over the account. In the year they were acquired plus subsequent years 72 did the following:
-Laid off 5% of their workforce (2019)
-Laid off 6% of their workforce (2022)
-Lost Molson/Miller Coors
-Lost General Mills
-Lost 4 executives in 2020 to other agencies
Again, no one but the founders/majority shareholders win when agencies sell out.
Because 72 didn’t sell out?