What are your thoughts on multilingual copywriters?

I live in a multilingual country and agencies and clients are always asking for people who speak 4 or more languages. Cool cool. But does this not possibly mean they're average writers in 4 languages than great writers in one or two?

like
Posting as :
works at
You are currently posting as works at

This where the idea people will shine more than just good linguists

likesmart

I love ESL writers because they think about language on a different level. Words matter, and the right words matter greatly. Even if they are fluent, I believe that there is a little extra thought that goes into a sentence and it often shows

like

English as a Second Language. They are talking about writers who are not native English speakers.

like

Depends how well they speak the languages. If they’re native or fluent they should be able to write well without any problems. It’s only advertising.

like

If copy relies only on language, then it’s not good copy. A good idea can always be translated :)

like

As a caveat: i only speak 1 language. And not very well.

like

It really depends on the country. I lived in Germany for a while and it was pretty standard for most writers to speak at least 3 languages fluently

like

Clutchplate 😂 🤣 😝

like

Let’s say your first language is English. You’re a Cannes Lion–winning writer.

You take a summer in Argentina. When you return to the US, now it’s hard to stay on-brief. That’s weird.

Your Nonna back in the old country guilts you into taking some weekly classes at the ABC Language institute. After the third week, you wake up in a cold sweat. Both hands have developed carpal tunnel.

You start dating someone who lives down in Brighton Beach. You go out to dinner at Tatiana’s. You mispronounce “shchi.” The waiter corrects you. You try a few times to get it right, your date giggling. As soon as you say it correctly, you black out.

You wake up in a hospital bed. You’ve been in a coma for a year. Your brother excitedly calls the staff in and they say it’s a miracle. When you sign the release form, you misspell your own name.

When you get home, you try to text your old date but “to” and “you” only come out as “2” and “U.” Your old date doesn’t reply.

Your old job welcomes you back. You’ve forgotten how to type.

You see a neurologist and they can’t explain what’s happening. You try to say goodbye but it comes out as mumbled grunts.

Lying down on your psychiatrist’s couch you tell the whole story. Your shrink holds up an index card with a drawing of a dog and asks you what you see. You say “penguin.” Your shrink tsk tsk tsks, and says he’s seen this before. But it’s too late for you.

like

I know 4 languages and can write copy in 2 of them. English being the stronger of the two.

It has only happened once in the past year that I've had to write anything but English, and that too for a government initiative.

So yeah. I don't think they expect you to be an excellent copywriter at all 4. You can just be good at one. And the rest are there to fill the space, when needed.

like

What country is this?

I’m an English copywriter but French is my native language. I live in a bilingual city, but I’ve turned down a few roles where I’d need to write in French 🤷🏻‍♀️ it’s just not my jam.

Related Posts

Fis mohali is now permanent wfh, they've closed it down

like

GF is 32 and I’m 28. She wants kids within 2 years, understandably. I never envisioned having kids that early (more like late 30s), but I like her a lot. Anyone else gone through something similar?

like

Does anyone ever feel any insecurity about how they compare to their partner? Eg partner is smarter, hotter, more outgoing, etc

like

My fiancé will NOT stop talking about her ex. After I found out they were texting arguing she justified it by saying it was about the dogs and not them. Even though Her social media is full of his pics. She still sends him $50 a month for dog food, still goes to work right by his place and suspiciously needs keys. I try to bring it up and I get dismantled for being too mean and making “false accusations.” How much more obvious can it be?

like
like

I've always have a constant fear of getting fired/ bad reviews - any little thing I do wrong or get feedback on I get I pretend I'm fine with but it really makes me even more anxious. Is this normal?

like

What are your tips on convincing a fellow employee not to switch agencies? I really don't want to compete with them

like

Hello All,

Can anyone help me to refer me in IBM for Java Springboot Opportunity.

Exp-4+ Yrs

Tech- Java,Springboot, Hibernate

I am an immediate joiner.

like

Anyone know Deloitte core business group in Deloitte consulting LLP?

Salary range, business outlook of this group amid layoffs and green card initiation timeline?

Post Photo
like

What is your go to drink after work?

like

Recently laid off from a top 10 firm in LA after 7 years in PA. I’d been with the firm since college but now not sure whether i want to try and get back to PA or pivot to private or something else. Really trying to figure out my plan but feel so negative towards everything job-related. any suggestions where to begin? I need to find something I semi-enjoy since It’s unlikely I’ll marry a rich husband or win the lottery before my savings runs out.

like

Hi, I got an offer letter from oracle as software engineer. Offered package was 17.91LPA including pf (17 fixed )

My YOE: 3.6.

CCTC: 10.5

Tech Stack: Java, Spring Boot, Microservices.

I already have an offer of 19LPA(16 fixed + pf + 2.4 variable + 2 JB).

Can i show this to oracle to revise my compensation?? will they consider it??

like

I have left CG 18th of last month, how many days they typically take for full and final settlement?

like

Would you suggest Roland Berger - Dubai to a consultant coming from Tier 2? Why/why not? Asking for some insight to help make a decision.

like
like

For remote folks: am I more likely to find a remote role that allows me to move around multiple times during my tenure at a big FAANG-like company, or a startup? what are things I should look out for in my search?

like

Hey Fishbowl peeps!
Does anyone know of a US based company hiring freelancers based out in Canada (Montreal to be specific) please?
Thanks guys!

like

Is anyone working from TCS coimbatore location?

like

Marsh & McLennan Hi Fishes,

I am currently serving notice period and 30th sept 2022 is my LWD.

Role : Java App Support Analyst

Tech stack : Java,Linux,SQL,ITIL, Jenkins

Current CTC : 5.7LPA

I have offer from Marsh : 14.LPA fixed + 10% variable

BOA is offering 13.5 LPA Fixed+ 1.5 JB

However, BOA is giving DOJ as 7 Novemeber.

I am looking for your suggestions which one to join. Kindly help.

Bank of America Marsh McLennan

Additional Posts in Advertising

Whats 72andSunny’s NYC office like at the moment? Doing well or flailing like the rest of us? Been trying to get my foot in the door there for a while

likehelpful

Chicago folks - favorite creative agency? Looking to make a move.

like

What are the best brands with work life balance? Want to leave agency and work life balance is super important, thank u!!

likehelpful

In NYC going from Junior CW to Mid at same agency. Currently making 72k. How much to shoot for?

like

Which agencies in NY do great strategy work and are actually valued? It feels like strategy is lacking at most agencies...

like

Girl AD tired of the boys club at her current agency. Seeking best girl CD in the biz to learn from...

like

Quick survey - what is the highest paid position in an ad agency (excluding CEO/CMO)?

like

Thanks to the robots, there’s just not a lot left to do.

So why do we still have to spend all our waking time playing office?

likefunny

Anyone work at Williams Lea Tag? Do you recommend the company?

like

Is anyone else having trouble just BEING back at the office… for a full day? Even if it’s hybrid. It’s like driving me insane just sitting here in silence and making small talk from 9-5:30. I feel so trapped.

like

How did your agency handle layoffs? All-agency meeting before they started? After they ended? Both?

Kinda sorta trying to predict if I’m losing my job tomorrow.

like

New to IT B2B marketing. Any advice on how to educate myself with IT? Any classes, books, etc. that you recommend?

like

I'm reading this book on boundaries. In the work section it says I should tell my boss that I can't work after 5 PM. Knowing that advertising work commonly goes past 5 PM...would my job be in danger if I said that?
There's not really a rule book that says I must work until the work is done even though it's an unsaid expectation. Thoughts?

like

Any thoughts on Analog Folk?

like

What was your most amazing day in advertising?

likeuplifting

Anyone work at an agency where the developers can actually develop modern websites?

like

Best (non-agency) company to work at in Boston??

likehelpfulsmart

Books on human psychology that have affected you. I'll start: influence, sales Bible, on killing.

like

What in the world is this old spice YouTube thing ?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal