I want to learn as much as possible about digital marketing as I can. Can I get pointed to your favorite resources to learn from? I’m open to free and paid options, I want to get the most up-to-date and future-proof knowledge I possibly can

likesmartupliftinghelpful
Posting as :
works at
You are currently posting as works at

Hubspot s courses are pretty well recognized

likesmart

Google course packages always have up-to-date and very educational content. I recommend you check these courses from time to time because most of them are free and are very good.

like

Hey OP! I would recommend narrowing down what exactly you mean by digital marketing because it’s such a broad term. Do you mean e-commerce, SEO, digital advertising, analytics, social media, email marketing, etc? From there you’d be able to find a ton of different resources on all of those topics. For example Google and Facebook’s courses would be great for digital advertising, Hubspot for email, Moz for SEO, etc

like

I think volunteering at a local nonprofit would help. As a nonprofit Marketing Director, we love having help from our Mktg and Communications Committees and volunteers as there is a lot to do in an understaffed department. I think immersing yourself in the work definitely helps you learn and grow quickly. Plus, it will be a win win as you will be helping an organization you have a passion for and they will simultaneously be helping you to grow your skillset.

like

are you open to something which is customized for you? Practical experience from someone with over 15 years of DM experience. Paid option, not too expensive.

like

Coursera has a financial aid option where you can have access to many marketing courses which can help you a lot. I personally use them, they give you a special certificate for participation with a document number and everything.

Personally, I recommend volunteering, which helps you grow a lot, that way you learn by working, which is the best way to learn.

If you have the option of aspiring to paid options, I would recommend using the Hotspot suite which helps you train in many things and teaches you how to use the application.

There are many courses available on the market, but the best are those personalized by specialists, that is, look for an influencer with a professional career in marketing, that is, one who has studied in the area and reviews the personalized courses they do for their communities, these tend to be very up-to-date, including projections of behavior and changes in the market.

If you want to get a certification to show around, then go for places like coursera. However, there is plenty of free, accurate information on Youtube offered by professionals

Check out Masterclass, not every class there is amazing but the good ones are top notch

udemy and coursera are both reliable ones

True

Have you checked out Skillshare yet? I highly recommend that one

any chance you can intern somewhere? doing is my favorite way to learn

What industry/kind of company do you work for? Digital marketing is a very broad umbrella!

Most of the Google cert courses are free! My org works through HubSpot right now and the certifications on there have been great too :) idk if they’re free tho

Check out digital marketing institute. They have really good programs at ‘affordable’ price points. You can take the DMI Pro - gives you a broad overview of the digital marketing space. You can then decide to do a more specialized training based on your interests. Have fun!

I’m actually starting (tomorrow) a Digital Marketing Certification course through the DMI/AMA. Initial look at the curses seems to be pretty relevant and up to date with today’s demands.

YouTube has a great wealth of marketing knowledge. Due to the competition aspect of YT I’ve found that some creator content is better that the free or paid courses from places like hubspot. One of the downsides of YT is the lack of “test your knowledge” tools.

Also seeking to learn more so I’d like to follow this discussion. As for recourses all things social media examiner and HubSpot are great places to be plugged into!

Related Posts

Anyone here who made the exit from Big 4/MBB consulting to a VC? If so, I’d love to hear about how the experience is so far. (Not to mention the WLB and comp!) I’m considering a career change but have no one in my network I can go to for insights. Thx! 🙏🏾

like

What are thoughts in transitioning from Life Sci Consultant to a Medical Science Liaison for a large pharma? Is that a lateral move or a downgrade?
Also, any perspectives on MSLs welcome!

like

4.5 YOE. s3 advisory looking to move to Finance or stay in advisory. Offer in Valuation as a second year analyst (85K). or just go to business transformation consulting at $105K. i hate leaving money on the table but i really like valuation. how much of a mistake is this.

like

Anyone prepping for the SHRM-CP test? I’m taking a prep course this fall and would love tips or to know if there are any study groups out there!

like

I’m studying for the SHRM-CP with the Mometrix (study guides, online course, and flash cards), however I’m super overwhelmed with all of the information. What are some best practices to ensure I grasp all of the concept ? Any advice would be much appreciated!!!

I’m having the hardest time finding a new job. I have 12 years of HR experience, a masters in HR, SHRM certification, and all I keep getting are rejection emails. I’ve never experienced this difficult of a time searching for new opportunities. Is this normal once you hit a certain level in your career or is it just me?

likehelpful

I've decided to leave public for an Accounting Manager position in private. What are the different types of companies to consider and the pros/cons? What are the best ways to get the position? I'm leaning toward GL accounting at a publicly-traded company. My background is 3.5 years audit and 2.5 years technical accounting advisory.

like

Going from PR agency to a marketing role in-house, tips and advice pretty please!!!

like

Hi i got offers from TCS - 21LPA (associate consultant) and CTS - 22LPA (Manager). which company would be suitable for career growth and work life balance?

Please who knows about the advisory practice within the PwC financial crime unit (Canada Acceleration Centre)? I understand it is a client non-facing advisory role. Would it be a good career decision for someone coming from GRC firms like Kroll, Control Risk or Exiger? I am concerned about the negative reviews relating to the PwC acceleration centres in general, and getting stuck in a role which does not provide growth opportunities. Thank you.

like

Currently controller at a smaller company reporting to the cfo. What are some next career moves back to larger companies or how easy would it be to jump to the consulting side?

like

Is it easy to get in big tech after having Intel in the resume?

like

I have an interview coming up for internal audit manager. Currently in external audit. When asked about my experience in ERM - what would you say Is transferable skills that I can leverage in my answer?

like

Any recommendations on best way to exit into automotive industry?

5 YOE in strategy and management consulting (M&A, ent transformations, complex delivery, etc.)

like

Hi All, just sharing what on mind to vent it out from my system. Maybe with this I could gain some insights and inspiration.
I have been working as a data scientist since 2018 & have been the bread winner. I have neither been under a proper mentor nor with a team of peers from my field to help me out. I was alone and confused. I have never really got the chance to prove myself which makes me all the more depressed. I'm not sure what to do with my future, indecisive and low on confidence.

like

Does anyone know anything about Washington Business Dynamics (WBD)? How do they compare to other consulting firms? Are they a good way to break into the industry?

like

Hello fishes,
How much value would an AWS certified Developer associate certification add to one's profile?
And how convenient would it be to switch to DevOps with that certification and the necessary skills?

like

Hi Folks,

I have 2 YOE as Automation tester but I am more inclined towards devops.

Can anyone suggest me any course or any roadmap for this.

like

Has anyone had any good exit opportunities from risk assurance that does not include risk assurance in industry ?

likefunny

I am from Data Analytics background (YOE : 6 yrs). What's the best way to learn about Cloud Computing?
Should I go into the architecture part of it first or just directly learn about Data Engineering in AWS/Azure?
Need ur guidance!!

like

More Posts

What do you say

Post Photo

Can anyone refer me for SAP Functional Consultant role??? I have 5.5 YOE from KPMG & EY so far. Worked in SAP Implementation/Deployment program as a Techno-Functional role.

Any good stories from 2008-2010?

like

On an average I see people being promoted to data scientist from senior data analyst in 1 year
Is this the correct trend? Tiger Analytics

What can I expect my in hand salary to be?Under old and new tax regimes?

Post Photo
like

Literally all of my LinkedIn connections are recruiters lmao

likefunny

Hi Deloitte fishes,
I received my pre-hire survey Oct 21(Fri) but my bank KYC is not verified yet. I just submitted my bank KYC in EPFO portal. Now my query is do I need to wait till my KYC is verified in EPF portal? Or can I submit the survey with attaching a note: As Submitted KYC and pending verification.

P. S: As there are Diwali holidays,I am worry about my KYC verification will get delayed. And could anyone tell within how manys days or any deadline to submit the Pre-hire Survey.

like

How much for delta gold on here?

like

Hey Fishes, What is the salary band range for a DevOps Engineer with 2 years of experience?

like
like

Have a 2nd round next week where the hiring manager from initial interview will be on again. Any good questions to ask this time? Worried about being repetitive

like
likesmart

B1 to B2 , how much hike will get in cg, eligibility criteria?

like
like

What are the top things you do for better health?

like

Can we use salesforce mobile for personal purpose like clicking photos and transfer it to another mobile

Is it possible to move from Media to Marketing?

like

What are your top 3 picks for best Chicago creative agencies? I’ll go first…

1) FCB
2) EnergyBBDO
3) Leo Burnett

like

Hi folks
Joined birlsoft lastweek

Please let me know how to declare and modify medical details of dependents

How to apply for WFH kit like table chair?

Whwn we can declare flexi

funny

How appraisal cycle is done in birlasoft?
Is it biannually or annually and how much is the average hike percentage?
Also if any of the fishes can share some information on the variable payout policy changes.

Additional Posts in Marketing

Anyone ever have experience negotiating a new offer to include unvested 401k match and stock grants from your current employer? I hate leaving money on the table but there are some good roles out there. I’m not fully vested in my current 401k yet and my stock grants haven’t matured yet either. This would be at a global director level.

Trying to learn SEO and need to start with the basics, advice abt free resources would be really helpful

like

My boss refuses to take my advice and update our website, which is stuck in the 2010s. Why hire a marketer if you won't allow any changes to our marketing?

like

Is it worth it to leave a current FTE perm role to work for Google as an freelancing executive producer, 6+ contract with possible extensions pending budget, performance etc? Debating the massive brand name and experience but leaving job security etc. for it

like

Wondering if anyone can share the approximate timeline after applying to Target Corp. to hearing something from them. Applied 9/1 and on the applicant portal the status still says “in progress.” I got a great internal referral, but I’ve not reached out to the hiring manager. 😬 I know there were a few hundred applicants — what’s a realistic timeline and what could I say to the hiring manager if I reach out to them. Many thanks.

like

Copywriter with serious imposter syndrome at new job! How do senior writers up their game? Was in-house 1.5 years and underpaid in NYC. With only previous freelance experience (and nonprofit and grant writing before that) figured I had to slog through it for years. Cut to now, 6 months into a new copywriting role at huge tech company. My salary almost quintupled overnight. I think I’m doing great, but that depends on the day and who I work with (no other writers by the way).

likeuplifting

I've been trying to figure out why TikTok is so popular. I mean, I get it: it's easy to use and fun, but what's the ROI?

like

It feels like my pay and title are lower than my scope of duties. I manage Youtube channels and do all strategy, planning, talent management, rework content for socials, reporting, graphic design, + a bunch of other stuff. Do you think I should be something like Video Content Manager? A Strategist maybe? My company doesn't have career pathing & I think they'd be happy to keep giving me more work with the same pay. TIA!!

like

What steps should I take to become a marketing manager in 4 years? I'm currently a coordinator but I'm very goal-oriented. Determined to achieve this!

like

Don't miss out 3rd Annual Dementia Congress 2023 on May 22-23, 2023! Recommended by Ruth Finch at 2022 NPA Annual Conference via Whova event app

like

I have an interview with JP Morgan this week for a Channel Marketing Manager - VP role in the Asset Management area. The role will be based in NYC. Just curious what is the normal range for the base salary and total comp.

like

Wish me luck: I just took a job at a new agency in which I'll get paid double as the creative director for a team of 30 people. I'm ecstatic, this is my dream!

likeuplifting

I’m potentially moving from a senior social role to an account management position. I feel I’ve capped my growth in social and want to explore other sides of the business. Any tips to set myself up for success?

like

I got into marketing because I thought it would be an opportunity to make good money in a field where I could still exercise my creativity, but I’ve found it to be extremely stifling and bogged down by bureaucracy. Does it ever get better?

like

I'm a marketer and I'm having a hard time getting my clients to listen to me.

I have been in marketing for 10 years now. I've worked with hundreds of clients and have been able to increase their sales by over $1 million each year.

But every time I go into a meeting with a new client, they ignore everything I say. They just want to talk about their product. They don't seem interested in learning how to market it better.

like

I've been trying to get my foot in the door with TikTok by creating a series of content that has never been seen before.

But it's hard for me to get views because I don't know how to use SEO or social media marketing effectively.

like

Does anyone have insight on what I could expect the base salary to be for a program manager position at Capital One? It’s listed as a manager level position in the process and project management category. Any insight would be helpful!

Any designers wanna help me out with my portfolio? Everything is done, I just need some feedback to know how to improve it. I'd be very happy if you could help out!

like

What’s the realistic salary expectations post-pandemic for an experiential producer with 5+ years of experience and 8+ years of managerial experience (in multiple fields)?? Is everyone seeing a rise in lower paying jobs and starter roles?? Im in a role equivalent to my entry level college role which was almost 8 years ago.

Feeling like it's only a matter of time before I have to tell the new marketing dept head that the snazzy jargon just makes him sound like a tryhard and alienates our customer base

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal