I want to learn as much as possible about digital marketing as I can. Can I get pointed to your favorite resources to learn from? I’m open to free and paid options, I want to get the most up-to-date and future-proof knowledge I possibly can

likesmartupliftinghelpful
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Hubspot s courses are pretty well recognized

likesmart

Google course packages always have up-to-date and very educational content. I recommend you check these courses from time to time because most of them are free and are very good.

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Hey OP! I would recommend narrowing down what exactly you mean by digital marketing because it’s such a broad term. Do you mean e-commerce, SEO, digital advertising, analytics, social media, email marketing, etc? From there you’d be able to find a ton of different resources on all of those topics. For example Google and Facebook’s courses would be great for digital advertising, Hubspot for email, Moz for SEO, etc

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I think volunteering at a local nonprofit would help. As a nonprofit Marketing Director, we love having help from our Mktg and Communications Committees and volunteers as there is a lot to do in an understaffed department. I think immersing yourself in the work definitely helps you learn and grow quickly. Plus, it will be a win win as you will be helping an organization you have a passion for and they will simultaneously be helping you to grow your skillset.

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are you open to something which is customized for you? Practical experience from someone with over 15 years of DM experience. Paid option, not too expensive.

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Coursera has a financial aid option where you can have access to many marketing courses which can help you a lot. I personally use them, they give you a special certificate for participation with a document number and everything.

Personally, I recommend volunteering, which helps you grow a lot, that way you learn by working, which is the best way to learn.

If you have the option of aspiring to paid options, I would recommend using the Hotspot suite which helps you train in many things and teaches you how to use the application.

There are many courses available on the market, but the best are those personalized by specialists, that is, look for an influencer with a professional career in marketing, that is, one who has studied in the area and reviews the personalized courses they do for their communities, these tend to be very up-to-date, including projections of behavior and changes in the market.

If you want to get a certification to show around, then go for places like coursera. However, there is plenty of free, accurate information on Youtube offered by professionals

Check out Masterclass, not every class there is amazing but the good ones are top notch

udemy and coursera are both reliable ones

True

Have you checked out Skillshare yet? I highly recommend that one

any chance you can intern somewhere? doing is my favorite way to learn

What industry/kind of company do you work for? Digital marketing is a very broad umbrella!

Most of the Google cert courses are free! My org works through HubSpot right now and the certifications on there have been great too :) idk if they’re free tho

Check out digital marketing institute. They have really good programs at ‘affordable’ price points. You can take the DMI Pro - gives you a broad overview of the digital marketing space. You can then decide to do a more specialized training based on your interests. Have fun!

I’m actually starting (tomorrow) a Digital Marketing Certification course through the DMI/AMA. Initial look at the curses seems to be pretty relevant and up to date with today’s demands.

YouTube has a great wealth of marketing knowledge. Due to the competition aspect of YT I’ve found that some creator content is better that the free or paid courses from places like hubspot. One of the downsides of YT is the lack of “test your knowledge” tools.

Also seeking to learn more so I’d like to follow this discussion. As for recourses all things social media examiner and HubSpot are great places to be plugged into!

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