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There have been a lot of investments ($$$$) made for AI programs and whether or not they actually deliver what they promise is probably irrelevant to the C-Suite who needs to hype up the purchase. But also, start taking extra certifications to be safe!
Right now I’m figuring out how to move out of marketing in general, for other reasons also. But I think in the meantime, it’s an opportunity to position yourself as an expert.
Your CMO was telling her boss what they wanted to hear.
I mean, I “leverage AI to tailor copy based on channel” when I use it to turn 150 character Youtube caption into a 100 character Facebook caption. But it doesn’t sound all that groundbreaking when you say it that way.