My CMO was introducing me to her boss recently and made a point to say that in the future I will be "leveraging AI to tailor the copy based on channel"... I know this is a big topic in terms of AI replacing copywriters, but should I be worried that it's happening sooner rather than later for me based on this comment? How are we combatting this? Are we switching careers? help.

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There have been a lot of investments ($$$$) made for AI programs and whether or not they actually deliver what they promise is probably irrelevant to the C-Suite who needs to hype up the purchase. But also, start taking extra certifications to be safe!

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Right now I’m figuring out how to move out of marketing in general, for other reasons also. But I think in the meantime, it’s an opportunity to position yourself as an expert.

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Your CMO was telling her boss what they wanted to hear.

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I mean, I “leverage AI to tailor copy based on channel” when I use it to turn 150 character Youtube caption into a 100 character Facebook caption. But it doesn’t sound all that groundbreaking when you say it that way.

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