My in-house agency recently made a change to require us to track our time. They repeatedly said that they want us to be honest and that they don’t expect us to be billing 8 hours a day since some hours go towards waiting on feedback, un-billable meetings, etc. Now they’re starting to bring up to us that we’re not billing “enough billable hours.” An art director told me today that she was told to pad her hours and that her billed hours are concerning (i.e. not enough). Any advice on this?

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pad you hours, every good creative does

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Keeping track of how billable you are is important for your job security. I suspect Creatives get more leeway but still. It’s a good idea to seek out billable work when you’re regularly below 75%. Tell people you have capacity. And raise issues if you are being pulled into non-billable meetings. I would also check with your manager on whether some things you think are not billable actually are. If you’re thinking about the work, reading about a relevant topic, looking at competitor work, etc., this should be billable.

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This sounds like a discussion to have with your boss. What’s the expectation? How much variance is “normal” on a daily or weekly basis? What are ways you can get your billable hours up if there’s not work to be done? Etc…

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“Sprinkle,” as my PM used to say.

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