My younger cousin wants to get into copywriting and has been showing such keen interest every time she sees me working on my laptop. I'm happy that she's found something she's interested in, but at the same time, I kinda want to tell her not to get into this dying, hopeless field. If you were in my position, would you encourage her to go forward or try to talk her out of it?

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I wouldn't discourage her. It's a dying field, sure, but when it starts to completely die, she can always find out what else is a possible detour from there. There are very few passionate copywriters out there, don't dissuade any of them :D

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Do something that pays well first for at least a few years then see if you really want to do it after you have some financial cushioning behind you.

It’s never been easy to make a living as a writer, but that doesn’t mean nobody should try to do it. The world will always need good writing, whether it realizes it or not, and not everyone is meant to be a coder or lawyer, and those jobs are just as vulnerable as copywriting in an AI driven future anyway.

If you think she has real talent, then I say push her to do it. Just be open and honest about the pitfalls.

If you think she has talent

I tried discouraging my younger cousin as well and it didn’t work. Now she swapped into a more data driven marketing and tells me I was right all along

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