Naming projects, love ‘em or hate ‘em?

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A refreshing palate cleanser in between the usual, until you’re on the 8th round and the client says his wife came up with a great one

likefunny

I worked on naming projects for a bit at a previous agency. Super fun when the product is cool. Tedious as hell when it’s, like, a new widget that securely uploads your B2B SAAS user data to the cloud or whatever

likefunny

Can you rephrase the question? I only respond to posts that end with, "Annnnnnnnd go."

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Generally I hate 'em. But I did actually name a roller coaster once. Still haven't ridden it though.

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Sierra Sidewinder at Knott's Berry Farm, a roller coaster where every car spins independently. The whole creative dept. submitted dozens of names, and mine was the one they chose. That was like 15 years ago, I suppose I should go ride it already!

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They’re fine and fun until round 20

likefunny

I love it! Until the account person throws in a terrible one & the client ends up picking that one. 🤦‍♀️

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I used to love it but the more I get asked to name things, the more I feel like I’m drawing from the same well. And usually my best naming ideas are for things that already have names.

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Client: We want something like ‘Nike”
Agency: Got it. How about this really inventive, catchy name that we have a whole justification around AND it passed legal?
Client: Is Nike taken though

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I love working on them and all my concepts but they’re so subjective that my favorites hardly land

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And love “ ‘em” or hate it... in regular, fun social media speak? Lol

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Additional Posts in Copywriters

Note to writers: the phrases are “centers/ centered on” and “revolves around.”
You cannot “center around” something.

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likesmartfunny

How do you say “buy this product” in a headline without saying “buy this product”?

Sincerely,
A Junior Copywriter with a shitty brief and an even shittier turnover time 😭😭🥹

Do you charge your clients for time spent on email communication?

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If that’s your Art Director, then why is he in my google doc?

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Who’s working in house in LA? Where? Doing what?

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"Use the approved language."

"Why'd you use this language?"

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Would you apply to this COPYWRITER job even if you don’t have any of these skills? Ps they have lots of other requirements too

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likefunny

How do you keep coming up with new headlines for the same product?

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Spec Ad: Olympia Beer
Slogan: Powered by Mystic Clearwater
Headline: It’s the Water. What is the Water?

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Director of Copy

Thanks!

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Jumping off a related topic: am I delusional to not care about jr/int/sr level titles? I've been a "copywriter" since the day I started and steadily gained responsibility, autonomy, and money. Happy with career progression, always getting juicier assignments, work directly with ECDs/CCOs... am I missing something crucial? Is my case an anomaly? Or is it okay not to push for a title upgrade?

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2,000 animals can see you coming 🤔

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Anyone else despise writing titles for scripts? Or is this just my own weird writer quirk?

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Hope this helps!
Link:https://mailchi.mp/69d207801f23/freelancewritingjobs

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I don't know if this is a recent change but I’m seeing postings for junior copywriter/community manager roles. Have these roles always been attached or posted at a junior level? Is this merged role worth considering as someone young in the industry with more traditional intern and freelance copy experience.

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LA! Hiring mid-level CWs and ADs! Must have video prod. exp. and be very conceptual.

Solos and teams apply!

LINKEDIN ME (I’m bad at fishbowl)
Samantha Schneiderman (director of creative services)

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