Need a little perspective: Did you get faster at brainstorming ideas as you went along in your career? I’m one of the only juniors at a mostly senior agency and having trouble keeping up.

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Yes, and also at identifying dead ends versus fruitful (and sellable) avenues of thinking. Just takes time and persistence. You’ll get there.

likehelpful

Brainstorming as in, those big group sessions? Or just you and a partner? I don’t think anyone’s good at those group brainstorms. They’re built for chatty extroverts.

But yes, as you go along, you start to understand the construct of quick, entertaining, easy-to-understand stories that become ads. Some of us, anyway.

likesmart

The most important and first thing you need to learn, is to know the difference between a concept, and an execution. Sounds simple, but for some people it takes a while. I’ve run into some (bad) CDs who still haven’t learned the difference.

likesmarthelpful

Think of brainstorming and concepting like a muscle. The more you work out, the stronger it gets. Also, mix it up every now and then; change your environment etc.

like

100% agree with Copywriter1.

Yeah for sure. Don’t worry to much.

Just the fact that you are worried is a good sign that you are doing your best. Keep looking at good work and identify patterns. When in doubt walk and talk like the target and look at what he/she is looking at and how she/he lives. That will likely sprout some personal (yet universal) truths you can make ads from.

Speed changes. And as it does, confidence changes.

Yes. Experience makes you faster

Yes. 100%, yes.

Fwiw, I took an improv class to help w this problem, and it worked for me.

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