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Rising Star
"Fractional Freelancer" 😂
Ideating is the most fun part of our job. Paying someone else to do it so you can keep up with workload sounds pretty dumb. If you can’t come with ideas, you need to take a vacation or reduce your project load.
It only takes one of those unemployed freelancers to go after your job by dropping a dime on you to your CD.
I’m pretty sure I’ve worked with struggling CDs who hired outside help with their projects. No way they did it themselves.
That’s what A.I. is for.
Chief
AI is not going have any ideas.
Chief
Why wouldn’t you just consult with other creatives in your agency on other teams? We do this ALL the time?
That would likely be a violation of your employment contract’s NDA or confidentiality clause.
This idea seems a little half-baked.
Keep pushing, have fun with it.
PTSD lol
Even if the answer would be yes, I don’t think any creative is going to be able/willing to pay another creative for this.
Clients might use this service.
It’s sort of the “phone a friend” lifeline idea. Not a viable scalable business tho.
I mean, this is what freelancers are for? To come up with new ideas - be it specialist OR to ease resource.
You could try setup a consultancy service whereby a group of specialists review an idea / pitch / RFP / agency service and competency - only if their win and conversion rate is high but imo l only see that type of service for small to mid sized agencies. I’d expect networks to be able to properly do this themselves.
No idea on your background, perhaps there is a gap or area you specialise in and there’s no harm in you reaching out to agencies and pitching yourself as the outside idea or specialist in an area and building a set of small packages for them to buy.
Smaller agencies obviously want to poach work but also to learn. If your ideas are great or you can train/consult, then start there.
So, be an ECD?
Interesting idea but anyone who’s ever tapped in other creatives to help on a project knows that it can sometimes be more work to brief someone in and coach them than it is to just do it yourself. But also if I’m slammed where do I find the time to vet freelancers and negotiate rates with them? That’s a whole job at some agencies.
For how little people will get paid and they got the quality of idea you will get, Chat GPT will be better