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Posting as :
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▸ Advertising
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Most won't give a shit but what work do you think will win this year at Cannes?

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Love this topic. Not apologizing.

I assume much of it hasn’t appeared yet because many shops/clients are still working on their “For Cannes” pro-bono/scam/ran-once-in-Iowa side projects and are going to strategically release and PR them precisely around judging time. Truth.

That assumed, of the work I’m aware of (and I definitely don’t track everything coming out of everywhere), there are some obvious contenders... some of which have already won the almighty GOLD ME award, from me... so congrats!... but as far as the lesser do-blow-on-a-yacht-circle-jerk-in-France-whilst-spending-ridiculous-$$$-that-you-should-really-be-giving-bonuses-and-raises-and-paying-interns-with goes...

Skittles musical - this stunt is gonna absolutely dominate, fight me
Nike’s Kaepernick thing, on mega-PR-hit alone
Three - Phones Are Good spot, just watch it
The John Lewis Elton John spot, shoe-in every year
That Bud Light/GOT shocker
Hennessy Ridley Scott spot - craft Lions galore
Crispin’s Fruit of the Loom hidden ads... felt like it (But they stopped entering right? Just like Burnett right? Uh-huh, the production company will enter it...)
Geico “greatest hits” campaign will win something for something because never-seen-it
Apple Christmas ad - didn’t love it, but it’ll win anyway because Apple Christmas ad

I’m sure I’m forgetting something I thought was awesome, but if those don’t win an expensive paperweight, and probably a lot of expensive paperweights, I’d be surprised. And then I won’t give a crap because I like what I like regardless.

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an Executive Creative Director 2
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Scam doesn’t win big anymore. It just doesn’t have the PR. The big awards go to the big work.

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a Producer 1
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Kraft had a pop up store up for two weeks in DC, giving out food to the furloughed government workers. That was pretty dope

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a Creative Director 3
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Arro mexico dna discounts.

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Not saying that I liked it. Just that it will win many awards.

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an Art Director 1
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Whopper detour

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Anonymous User
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Felt scammy to me.

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a Strategist 1
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Google Home Alone Christmas ad because Google Home Alone Christmas ad

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R/GA 1
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Viva la Vulva

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an Associate Creative Director 6
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Ugh

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a Copywriter 3
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I have pretty high hopes for this Facebook canvas unit I am making. Humble brag.

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an Associate Creative Director 3
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Dominos Paving for pizza

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a Senior Art Director 1
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Putting my money on this too. Genius way to do social good for a pizza brand that’s authentic and makes total sense.

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The banner ads I wrote for Omni Hotels.

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The Jimmy Wales Wikipedia appeal banner

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a Copywriter 1
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That Hennessey Ridley Scott thing was one of most boring pieces of ad work I’ve ever seen.

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a Senior Copywriter 2
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Just watched this and came to see other’s reactions. What a heaping pile of dogshit.

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Edelman 1
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AeroMexico DNA discount ad👌

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an Associate Creative Director 4
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Whopper Detour for sure

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a Junior Creative 1
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SKITTLES ALL THE WAY

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a Creative Director 2
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Didn’t think the Skittles thing was that good. Funny writing, but as an idea ‘we made a musical to hijack the super bowl.’ Sorry, what? Bronze at best.

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Agree!! It was awesome, I’m jealous as hell.

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Nike’s Kaepernick stuff, the Gillette ad and the John Lewis ad will probably clean up. Was a pretty quiet year without a ton of standout work because of all the budget cuts

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I agree that it’s totally subjective but...I feel like the Gillette ad could learn a lesson from the Nike one. There wasn’t anything amazing in the Nike art direction, but that simplicity helped to push the message forward imo. I felt that the message got lost in the Gillette ad for multiple reasons, including a disjointed visual approach.

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I’ve slacked in following Cannes, but I don’t think the Bud Light / GOT thing will win. I loved it. But I feel like humor doesn’t really play at Cannes.

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Pen icon, author badge Authora Copywriter
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I thought it was entertaining. Didn't really find it funny. There was no idea and I understand that's kind of the whole point but I don't think it should be rewarded.

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Aero Mexico DNA discounts will def make a big impact

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an Associate Creative Director 5
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💯

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Carat 1
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Burger King Andy Warhol

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an Executive Creative Director 2
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Nike ‘Dream Crazy’
Gillette ‘Promise’
Love has no labels ‘Rising’
Skittles ‘Musical the Rainbow’
Burger King ‘Detour’
Expensify
Bud Lite/GoT
Apple ‘Share Your Gifts’
Elton John Lewis
Verizon ‘Team that wouldn’t be here'

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Cam?

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