New to the agency world. Can someone help me decode titles? Seeing so many different director titles. Director, managing director, group director, senior director, executive director, senior partner group director. Curious about the “partner bit” as well.. are they invested in the agency?

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It’s all pretend words to justify paying employees as little as possible.

Partner is usually someone with high experience but no direct reports, but the presence of Group Director would contradict that. 🤷🏽‍♀️

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Director = way to charge clients $$$ bill rates.

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Associate
Director
Senior
Executive / managing
Partner

But you only need all those levels at the biggest agencies

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Inflated titles for many employees who aren’t as experienced for the level they’re being hired for.

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ECD = person who takes the credit for the work
Account Directors= what happened to fraternity/sorority people after college
Executive Producer = person who likes fancy hotels
“Senior” anything=all the responsibility none of the pay
“Associate”anything = first to get blamed
Partner = founder, someone’s son/daughter/inlaw, or best ass kisser….unless it’s “partner” as in “HR business partner” or similar which is just newspeak for someone we want you to believe you can trust

Did I miss anything?

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Just directing our egos

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