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An ad with an actual insight! Damn, what year is it?

likefunny

Disagree. We can argue about whether it’s ‘new’ but this is the rare ad where each vignette adds new dimensions IMO.

The vignette about running over texting your ex could be a whole campaign about dopamine as a cure for being terminally online. The baby one too, because it’s not necessarily saying running is great, just that chasing that high will make you do insane things. They just don’t get heavy handed about it like most ads would.

likehelpful

This is great

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Really like it. I just wished they would have launched it on 4/20.

like

ahhhh genius

Best ad of the year so far. Anyone know who did it?

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Was actually done by the Berlin office, not London

I was surprised by how much I liked this!

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Eh. This feels like a rip of Wiedens running work from last year. Same idea. Similar execution.

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And even better when watched high

funny

+1000 for use of the “Lemon Pound Cake” originator. May he bask in all the glory the usage of his music deserves.

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I like the platform idea of Go Wild. I like the insight around runners high. I don’t mind the song, it’s not great and using a marijuana high as a metaphor for runners high is pretty low bar and problematic for the brand. The song is very chill which is at odds with the pacing of the video and the brand.

BUT the video itself looks like a bunch of stock footage spliced together. I know PUMA is doing a lot with AI generated ads, this is starting look like they used some AI in this. The fact so many creatives are gushing about how amazing this ad is worries me. 😂

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The fact that a CCO would say a fun song is “problematic” and “the song is very chill which is at odds with the pacing,” as if that isn’t 100% intentional, concerns me. 😂

But you were today years old when you discovered how juxtaposition and irreverence work, so congrats.

funny

Oh well I just love this

Adam& Eve US? It’s really good indeed

Would have been a great one-off for 4/20, but as a brand campaign I just don’t see it. You could put any logo at the end, and doesn’t tell me anything new.

Please show your working.

Love it.

best thing I’ve seen in a while.

This is very good. Jealous.

The upside-down clock spelling out “high”. Nice touch.

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