One of my ACDs just felt the Omnicom axe. She ran a big account with lots of people under her and was extremely diligent and conscientious. Is there any rhyme or reason to these cuts?

likehelpfuluplifting
Posting as :
works at
You are currently posting as works at

Usually it’s a “math job” — people as line items on a spreadsheet sorted according to the total cost of employing them: their salary, benefits, how much severance they’d be entitled to based on seniority and time at the company, etc.

likehelpfulsmart

😢😢😢

like

At the end of the day, she's a number figure on the line sheet. They probably let her and her ACD salary ago and her job will be done by a newly promoted ACD at a lower cost to the agency.

likesmart

Sounds like she was competent and skilled maybe even compensated accordingly which means too expensive for omnicoms new revenue and margin targets. Sucks to hear but ultimately it’s what it boils down to.

likesmart

Someone didn’t like her.

like

Sorry to hear that she was let go. Was she at an Omnicom or IPG agency?

IPG

helpful

An ACD running an account? Sounds like a shitty job at a cheap agency.

Thats really a baseless assumption. Don’t know what your experience has been, but I am a former CD and my last job was as a VP/ACD — and I ran ALL of my accounts on my own with a great deal of autonomy, including some of the agencies largest and highest profile accounts. Title has nothing to do with it, ability does. Sometimes they just don’t want to pay a CD salary. Especially these days.

likeupliftingfunny

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