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Most client marketing departments are filled with inept PowerPoint jockeys who have no understanding of strategy; how advertising actually works; how production works; how to provide clear, actionable feedback; and how to evaluate what an idea actually is. Clients mismanaging agencies due to marketer incompetence is real.
Agencies aren’t without blame either, though. Bad clients often get the C team which makes matters worse. And often agencies cannot operate at the speed or intensity of the client because agencies are built for a different kind of output.
Been on both sides and have seen the misaligned incentives from both perspectives.
The only time I’ve seen it work successfully is when a talented marketer abandons the foolish need for consensus and brings their single-minded vision to the agency and humbly works with the agency’s strategy and creative people to arrive at a great answer. Happy to chat more on DM if you’re interested…