One of the biggest challenges marketing teams face is getting the most value from agency partners—balancing quality, efficiency, and cost while navigating procurement, creative workflows. I've spent countless hours working through these complexities and have seen first-hand how challenging it can be. What’s your biggest frustration in this space?

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Most client marketing departments are filled with inept PowerPoint jockeys who have no understanding of strategy; how advertising actually works; how production works; how to provide clear, actionable feedback; and how to evaluate what an idea actually is. Clients mismanaging agencies due to marketer incompetence is real.

Agencies aren’t without blame either, though. Bad clients often get the C team which makes matters worse. And often agencies cannot operate at the speed or intensity of the client because agencies are built for a different kind of output.

Been on both sides and have seen the misaligned incentives from both perspectives.

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The only time I’ve seen it work successfully is when a talented marketer abandons the foolish need for consensus and brings their single-minded vision to the agency and humbly works with the agency’s strategy and creative people to arrive at a great answer. Happy to chat more on DM if you’re interested…

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