Over the last year, which industry do you feel has changed the most in how they approach their Employer Brand?

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Retail and Fast-service Restaurants

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I would say retail and maybe even healthcare loosening up a bit.

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What about the move among tech and finance to permanent WFH options — no more fancy offices and free lunch options — is that the kind of shift in employer branding you’re thinking of OP?

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I just spoke to a friend who works at Google about this. It seems in this new world, the office perks like free lunch, kombucha on tap, etc aren't as enticing as they used to be. Employees are now valuing their time and autonomy more than ever before .. it will be very interesting to see how companies retain and attract employees without tangible office perks. At the same time.. how do you foster a company culture over Zoom?

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To some extent, all of them. In this market and time in history, I think every company has had to focus more on Employer Brand and Employee Experience.

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Additional Posts in Employer Branding

Do you think employee led branding conversations will overtake employer led branding conversations in the near future? And if so, what does that mean for an employer? How do they navigate that world?

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Hey all! A few questions to ponder on today:

Does anyone have good examples of how employers are successfully creating team culture and community in a fully remote or hybrid environment?

How does this translate to an employers brand?

What types of culture-building events/perks would be meaningful for you?

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How has employer brand evolved when focusing more on DE&I?

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Curious what other employer brand leaders are making? I’m an employer brand manager at a large tech company, fully remote in California, a people manager and have about 4.5 years under my belt in employer brand but 10+ years of brand marketing experience. Feeling like I’m significantly underpaid considering the demand for good employer brand practitioners is so high.

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Hi! Looking for personal branding/job seeking tips! I’ve been building Employer Branding into my role (and company) over the past 2 years, and finding it very rewarding. I come from content/recruitment marketing but beyond my recent EB projects I’ve studied EB and done certifications, and I’m interested in changing to a full-time EB specialist/manager role at a new organization. **What type of projects and skills should I highlight in my resume? Or how should I start? Thank you!!

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