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They're the same company?
National for the emerald/exec aisle. They also run one-two-free promos where you earn one free rental day after two rentals. In my use case, I accumulate free rental days faster.
Rental cars are largely a commodity. If you will be traveling to the same place/places consistently I would find which one has the best service and selection.
For me, I was with Hertz. They were fine for the longest time. But I kept traveling to this one airport where I’d have to consistently wait 30-45 minutes for any car. Switched to National where I never had a wait and usually got an upgrade.
Chief
I prefer National’s selection (Executive Aisle bc I have AMEX Platinum) and customer service.
Pro
Insert Pam meme of “they’re the same picture”
But National is way more expensive. I have exec status bc of reserve card but never booked bc Avis is way cheaper