Recoved a take-home assignment as part of an application to choose three campaigns and reverse engineer the strat (consumer, brand, cultural truth).
Is there any risk in choosing one of the agencies campaigns in that I might be completely off on how they had written the brief?

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personally I think the risk is in working for free. 🤷‍♂️ good luck though!

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Its reverse engineering existing campaigns lmao there’s literally no benefit to them

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weird they included it tbh.. i say go with it. there’s no possibility in being wrong if your argument is sound.

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I would choose similar campaigns from different agencies. You’ll want to show you can understand the categories the work in, the channels, and the vibe, while, ideally, bringing a fresh take to their existing team.

Besides, if the agency you’re interviewing with has case studies on their site, they’ve probably already articulated the strategy there publically. You’d be regurgitating what they’ve already presented to the world.

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Just look at the Effie winners this year and riff one of those. What a crap assignment

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