Saw this post on LinkedIn by an "inclusive branding" expert and have a lot of mixed feelings about it. I feel like he's promoting the opposite of inclusivity. Just because the woman is wearing a hijab, doesn't mean that she is unsuitable to promote the lottery. He wouldn't have made it a big deal if it was a muslim man. And so what if a muslim is used to promote something that doesn't 100% align with the religion? Not all muslims have the exact same beliefs. We gamble too. End of rant.

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Link to post: https://www.linkedin.com/posts/matthewtsang_cultural-competency-for-marketers-is-not-activity-7310692013434134529-ivbx

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It comes across as opposing Muslims to be included in any marketing that doesn’t align with the religion (which can be very subjective depending on the sect, not to mention a personal choice).

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I'm not a fan, this doesn't feel inclusive at all. It feels like he's painting with a very broad brush here. There are a lot more problematic ads to call out than this one.

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It feels like he's putting people in a box based on assumptions rather than truly embracing diversity. Just because someone is Muslim doesn’t mean they can’t be part of something that doesn’t align 100% with every belief. We’re individuals, not stereotypes!

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