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Sounds like they saw what you did with the new account and are trusting you can do it again with the account you just won. Seems like a positive vs a punishment to me
They liked how you set up your current account and see you as a responsible person they can lean on to take this account from scratch and build it up, too. It’s a good thing!
Definitely a positive punishment.
“Positive punishment” I like that
just do it again. you’re good at your job. this is a good thing
Positive, transitioning on new clients is tough and very critical time.
Leadership and management trusts you.
You can potentially turn this into one of your specialities.
At large media agencies they have teams who specialize in this, called center of excellence or central ad team that work across all clients, due process and best practice related things that all accounts need.
You get to work on a number of different clients, work with vendors and not be tied down to one client.
Although, since you are overhead, you might get eliminated if times are tough.
If you are interested in this then I would think about how to show your skills by proactively operationalize all the things you do to onboard a new client.
Create processes, workflows, standardize, document all the tasks, steps and milestones etc
If none this has been done before, even if it has been you always do one or attempt to improve on based upon your experience so far.
I’d ask your manager what this move could mean for your growth at the company. Like will you be getting more ownership etc. and just express if you had liked the other client ask if you can still be on the account from time to time
It happened to me. Set up account, built out team and process. One year in, new business was won and I was transferred to it because I "had experience starting from scratch successfully".
This is positive. An agency ONLY GETS ONE CHANCE for a great start on account, and relatively few people actually know how to make that process work effectively vs awkwardly…
Nah this seems positive not punishment. If you "set another account up for success", they trust you will do the same with this one.
Positive for sure! Well done!