Should awards make a big difference in salary negotiations for CDs?

It's awards season, and some pieces of work are picking up loads of awards. If somebody has won a lot of Golds /and maybe a Grand Prix at the major festivals. (One Show, Cannes etc.) Assuming the CD is doing good work in general should an awards haul have a large impact on salary (20-30% rise) ? And if so, do you think it does in the real world?

funny
Posting as :
works at
You are currently posting as works at

Usually easier to roll a bunch of awards into a better comp at a different agency vs getting a raise.

like

There’s always greener grass. Just ask people that left wieden.

like

In my experience, I got what the agency considered a bigger percentage raise and a decent bonus. But if I really wanted to leverage my killer project, I should have left.

If you’re looking, awards make you sexier. But there still have to be jobs (there will def be more of them for someone who’s hot right now and people will take your calls much easier).

It also depends what sort of thing you’ve done. Is it a sexy project with some innovation? Is it a clear awards grab or more client related? Did you put an agency on the map or are you at a place that often pumps out winners?The answers will determine how much people value you.

In short, it all helps. But mostly to give you opportunities. It doesn’t just suddenly change everything.

The one piece of advise I’d offer is that those opportunities don’t last forever. A big project is always going to help somewhat. But the best time to leverage it- if you plan to- is the first year. After that, the glory fades.

likesmart

There’re actually not that many people who consistently win gold and Grand Prix at international shows. They’re usually handsomely rewarded for it, as they should.

like

Should they? No.

Do they? Also no.

funny

Ok

Yes, it makes a difference.

A difference yeah probably, but a 20-30% difference? I doubt it.

I think it depends. I worked on a campaign where the client fired us, but a week later the campaign won a ton of awards.

In that case — no.

I’m sorry — a 20% raise? That happens once a career.

I got 3 of those. In the same agency. My previous one.

Yes, it does - especially when you change agencies. In an industry full of subjectivity, it’s the closest thing we have to certification

Related Posts

Hi Fishes... I have cleared interview with Infosys technical round, filled application & uploaded and there was managerial telephonic round scheduled on Friday... What wil be the expectations... My skill is SAP SD with 5 years of experience... Your inputs will be valuable and helpful... TIA..

like

What is your best classroom management ideas?

How did you get started with your personal investing? I am 26, F, and currently have a 401k, and some money in stocks but not much. I’m extremely interested in investing, real estate investing and wealth growth and have been reading and listening to podcasts. Any advice?

like

Congrats everyone! This week was terrible with omicron, schools closed, backlogged work from the holidays, general malaise from two years of a pandemic, etc. It might have been the most difficult week of my career so far. But, we made it. Kudos to everyone. Here’s hoping that next week is better.

like

Do brokers like Lockton and Marsh only hire established producers or are they open to newer producers?

like

Hi Folks,
How much appraisal I can expect every year in Vodafone Shared
Services. How Centre of
Excellence(COE) team works here. I recently got an offer for AWS developer team. Someone please guide me.

like

Anyone wanna refer me to KPMG or EY? Lol

like

NYC bowl: Which bar/club do you go out on a Friday night?

like

Was looking into the Tiffany blue OP, and saw these are going for $35-$40k on the grey market. Is this right?!? Almost 6-7x retail price?

likefunny

Hello! Does anyone know of any open roles at Google in the sustainability/social impact space? I have 9 YOE and currently managing a team mobilizing investors and business to tackle critical social and environmental issues. Thank you!

like

What is the better long term plan? SaaS sales or solution engineering/ consulting

like

Best farmers markets you’ve been to? 🤨

likehelpful
like

29F. Willing to relocate anywhere in US/UK or Canada. Looking for someone practicing, open minded and seeking a serious relationship. Happy to chat to see if this is a mutual match.

like

I currently hold a bachelor in accounting and I am looking into transition to the Cybersecurity world. I have an interest in working with the banks doing penetration testing.

Can anyone recommend a Tech Bootcamps in the ATL or Metro Atlanta Area

How can I get started ?

like

Can the HR revoke my offer letter altogether, If I request for a salary renegotiation just 1 month before my joining date?
This for EY GDS, HR Manjula.

like

Hello everyone. I am searching for sales professionals with 3 to 5 years experience that are searching for a new job opportunity. Must be based in USA or Canada.

likefunny

How do NYC big law real estate groups hold up during recessions? Are they one of the harder hit corporate groups or is there more stability?

like

Hi all,
I am close to receiving an offer from AWS to join their recruitment sourcing teams, however upon further research it seems they have quite a poor name in the market. Firstly, has anyone worked their in this team before?
Secondly, what is the culture/work life balance like?

Thanks for the help :)

like

Hi Fishes
I have offer from KPMG Global Services and Credit Suisse.
Which is best in terms of
1. WLB
2. Job security
3. Hike
4. Onsite
5. Company Policy
Please help me to choose best one.

like

Additional Posts in Advertising

Best (non-agency) company to work at in Boston??

likehelpfulsmart

Having the clients love an idea you had to fight to present is a bittersweet win- you feel validated, but also wish your team backed you from the start...anyone else experience this?

like

What's the best website that lists out current agency client rosters? (I've seen this before on FB but can't find the thread. FB - please add search functionality!!)

like

I just want to write one weird/funny commercial. That's it. Then I can quit this business. Why is this so fucking hard?

like

So Q1 has been abnormally weak for agencies across the board, right? Is it fair to say Trump is finally starting to effect the economy?

like

Are there any folks out there who moved from Europe (as in Amsterdam) to the States? And if yes: to where? Thinking about moving towards the big adventure.

like

Thoughts on having PMs manage media teams?

like

Can we really just not with April Fools ads? So cringe inducing, so bandwagon-y, so god damn corny & depressingly expected...🤢

like

Anyone from MediaCom on here?

like

Thoughts on Facebook as an employer? Do they pay well? Interesting / fun work? How limiting is the horizontal reporting structure?

like

What are your favorite millennial traits?

like

I need infographic tips please!

likefunny

What do you do if you hate your partner?

like

Mccann creatives - what are the good groups?

like

A little over a year ago, I posted about my boss making constant comments about my salary. Most comments said I must not have been performing well. I want to update that he was fired, not me.

likeupliftingfunny

Pros and cons of working on an auto brand?

likesmart

Are Droga or Anomaly open to sponsoring work visas for mid-senior folks outside of the US?

like

Whomever is doing the tv placement for Advocate Healthcare in Chicago: do you have to have the ad going every other commercial? If I hear “come on get healthy” one more time, I’m leaving the state.

likefunny

Just got promoted to ACD. Will be taking on more leadership roles. Any books, workshops, resources that helped you learn leadership skills?

likeuplifting

A few years in and I’m finding that the people who have made their entire persona “advertising creative” are secretly the most miserable. I’m taking it as a lesson to treat this as a job and not a calling because it’s ultimately pretty empty.

likesmart

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal