So, I’ll take this feed as ANOTHER confirmation that $42k is no where near any “standards” for an AD salary.. and because I’m a “manager” I don’t get overtime pay either.

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7 years?! Quit and ask for 100-120 at your new job

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Well yeah. I don’t know which market you live in, but I can’t see $42k as a living wage for any kind of “manager” role in our industry.

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That was my starting salary for my first job out of college, so no, it’s by no means acceptable anywhere in the US.

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Download and check the Robert Half Creative Salary report, that’d be my first stop.

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Agreed with JC1. There is a sliding scale/calculator in the RH salary guide that can be adjusted based on role and market. That will give you perspective and it's an industry document you can reference in your negotiations (if it comes to that). $42k sounds like more than 50% below the average, even for TN.

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Oh my. You are grossly underpaid. Your unique market may not bear 100k but certainly more than 42k. Good luck!

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Thank you!

I’m in the process of building my case for a proper raise. Any tips?

Context, I’ve been AD on the agency’s largest account for almost 4 years, won awards, client has increased budget during that time (multi million $ budgets), etc.

Look up comparative salaries in your city for creatives at the senior level. Go in armed with that info and a list of all the client relationships you own and/or instances where you were specifically praised by a client. They need to understand how their business would be impacted if you were to leave for another agency.

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@OP to give you perspective I’m a junior and make $40k in a mid-sized market...

That’s about what I was making as a junior as well, still kind of low but reasonable for the market I’m in. I did however expect more than a 3k a year raise when I got the promotion to my current position. And it’s been 2+ years without any kind of pay increase

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