I am in a design/production role at a mid-sized agency. We currently only have one person on the digital team doing UX. I recently presented my manager with a proposal for a new position, UI Designer, that I want to move into.
I would love some advice on how to negotiate salary on a new position that doesn't current exist. How do you respond to an offer? What if they say it's a lateral move and don't offer me any additional compensation?

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I would think UX / UI is like 150k almost anywhere (higher in HCOL places) it’s definitely not lateral. If they hired outside the agency they’d find out how much this role is worth.

It arguably is a lateral move if you are truly a UI designer and not a UX/UI hybrid. UX is its own specialty; when I held that role my UI designers were paid similarly to graphic designer rates. If you’re a hybrid, I’d look up what UX/UI designers with 2 years of experience make, FWIW in LA 3 years ago most people I knew were 65-80k as a jr/sole designer for their first role.

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