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If you know the ad business you know DDB isn’t the tip of the spear when it comes to creativity. Not that there aren’t plenty of great creatives there, but if I’m a CMO I’d rather bet my job on WK than the shops that have been bled dry by their holding companies
@wk2 only thing unlimited is keeping is basically happy meal.
I'm honestly just excited to see what W+K do with it
I always wonder if the CMOs who so easily fire agencies have any idea how many people’s lives they are uprooting.
Chaos is fine when it doesn't effect you personally is my takeaway here
Reckon they’re going to try and get on the Burger King train. But WK style.
Account Director 1 with the hot take from 2005 😂
Having spent a large chunk of my career on McD, I’ve seen many, many great ideas get killed in favor of price point shit. I know W&K will kill it - IF McD lets them.
Any agency could kill it if McDonald’s let’s them.
Must be launching something new
Never said there was one.
They’re gonna make the same old shit. It’s like when Red Lobster changes agencies and then does the same crap at a different agency.
Top clients had an appetite for awards and didn't want to keep getting shown up by work outside the US. Afraid to do BK and Wendy's type of stunt work overall. Lower level clients didn't have much of an appetite for buying that kind of work. Also v difficult to sell award winning ideas internally at WAU. Way too many cooks.
The new head guy at McDonald’s is an old saatchi cso. So agency favorites seems to be the game...
McDonald’s business is so much more complicated than just same store sales. A full view of their business would explain an agency change.
So true and agency reviews aren’t often purely based on sales performance anyway
No agency is ever safe.
You can have good business and bad advertising, and you can have bad business and good advertising. Just like a football team can still be great with a bad kicker or bad with a great kicker.
The McDonald’s pitch was one of Wendy Clark’s most important. She couldn’t lose them so early in her tenture. She had just lost Clorox. I think DDB threw everything at them
It seems like very few CMOs have a firm grasp on what it takes to get what they want from their advertising and who can blame them when it’s only 10% of their job?
Adage had a great little dig in their writeup. I’m paraphrasing but something along the lines of:
When WeAreUnlimited was created as a bespoke agency CMOs and “experts” were all about it, but now they’re going in the total opposite direction with W+K”
You cited knowing “how the business and marketplace function.”
I do. That’s what Accenture does. And BCG. And the lot. It’s a very good business. Good enough they could just buy Droga.
Crush some ads or they’ll transform your business soon too.