So what do we think about ChatGPT’s first ever brand campaign?

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I’ve def used chat gpt to take a romantic road trip with my sister

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A. I hate to admit that it wasn’t that bad.

B. Who did it? I’d like to have a chat with them. I just wanna talk to them. Just want to talk to em. Only wanna talk to em. I’m only gonna talk to them, promise

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I believe it was Isle of Any

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It’s ok. The Claude spot is better

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Just saw the pull up spot. I like it. The OOH kinda bugged me because people using Chat GPT together didn’t feel realistic. But the campaign as a whole is pretty good.

I liked how they ended the spot before the electric bill arrived

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TV is solid. Print is obtuse.

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You’re getting a month in the hole for that

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Most insignificant uses of AI ever. We are using this much energy for That? We are being had.

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Looks like it was created by ai

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Beautiful, simple, memorable. Will be more relatable than the Claude campaign even though the craft of that was top notch. Makes ChatGPT feel more accessible. Claude campaign felt like a defense for AI in general. ChatGPT campaign is a product demonstration for their brand.

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Nice creative. Bad strategy. No differentiatuon. But maybe we can’t blame them as all the AI products are the same.

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I don’t disagree - but what’s Apple’s strategy? They’re the category leader going after the masses.

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Fell flat for me. The ads didn’t show a compelling reason to pick ChatGPT over other LLMs or even traditional search. The scenarios felt generic and unconvincing. There’s a interesting ad problem to solve for in how LLMs will differentiate as the tech matures and capabilities converge across companies.

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That's because most people are idiots. I know I am one.

It’s excellent.

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I like it

It’s ok 🤷‍♂️

Was it on TV? Didn’t see it.

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