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Chief
Anyone from MediaCom on here?
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Officially, the press (CNN clip and TED talk) was faked. Nobody has accused them of not actually doing the work. That being said, I wouldn’t be surprised if the work they did had such little impact that it just as well didn’t happen at all. That would explain why they felt like they had to fake the press, because no one was talking about something that was already kind of BS. Sure the idea is good, but would it have won if it only helped a few families? Probably not.
@CD1 we do that all do the time. Just buy some minimal amount of space somewhere so it qualifies for awards lol. It’s embarrassing.
Using AI to fake a cnn clip and a TED talk is actually hilarious. New Cannes category: best use of AI to BS your campaign success
Chief
It’s not a “smart idea”. A smart idea, solves a real problem. This does not.
I don’t know about y’all, but when I first wanted to go into advertising, a big part of the appeal was to have the lots of people see my work and hopefully have them like it. That was half of it. The other half was having fun solving a problem and creating something cool.
I didn’t go to ad school. I got a regular BA from a university—so I never even knew awards existed until my first job. To me the pinnacle of peer admiration was just getting published in some rag like Communication Arts or Ad Age. But peer recognition was never something that appealed to me. Who cares about a handful of colleagues thinking your work is cool, when you can have the entire country simultaneously pause in silence to watch your Super Bowl ad and talk about it the next day at the water cooler at work.
I fail to see what is rewarding about faking work to fool a bunch of judges, who probably agreed to vote for your stuff anyway in some back room deal in exchange for your vote next year. So you win a GP or something nobody saw, nobody cared about and nobody really admired it. What’s the point? How does that feel? How does it feel to be the guy who sneaks into the last 100m of a marathon to say he finished it. What satisfaction is there in that? I honestly do not understand it.
And it does nothing for the reputation of the agency. DM9 is known as a cheating awards mill and it’s no secret. It’s a reputation they have totally earned. How in the world is that something clients respect?
Enjoy that lion. It has less value than one you could have bought on eBay. It’s even less valuable than some regional Addy for the best flyer 8x10 category in Louisville KY ad club. I would actually respect that a lot more.
Chief
So why does it need to be fake then if it’s so brilliant? Did you read what you wrote? “If they actually did it instead of faking it, it solved a real problem”. If it’s fake, it’s not a real problem. It’s not a real solution.
We don’t even know if this supposed problem actually exists or is even a thing.
Again, if it’s so good, why did they fake it? If they’re so brilliant, why not solve an actual problem?
I’ll tell you why. Because their brief, is not to solve a business or communication problem. It’s to win an award. Because this idea, probably would be unworkable in the real world with real world limitations or it would not actually solve the client’s problem.
https://youtu.be/uyu0WS148iA?si=KLK7lMDefL2lCedr
Talk about fake news.
And what’s with the disembodied bot-like v/o?
I am confused as well. Brazilian journalist Josette Goulart from UOL asked Consul if the campaign existed and Consul declined to answer. So obviously that raises suspicion.
what campaign