The 3 ‘I’s of growing demand gen (especially for small teams)


👉Iteration

👉Iteration

👉Iteration

Repeating a process and making it a little bit better each time is how you grow from a one-person team to 5, 10, 100.

So what does this roadmap look like?

👉 identify what is working. What tactics are driving the most pipeline and revenue?

Hint: Look at all of your deals (open and closed) and see what makes them move and turn into pipeline.

👉 optimize the process. What parts of this tac

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