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Anyone who don’t see the absurdity is not equipped with enough emotional intelligence to work in this industry
Chief
I don’t know all the internal details, but I’m willing to bet this was an in-house job where everyone inside drank their own kool-aid. It happens a lot at in-house shops where they don’t have an outside perspective.
You don’t have to bet. You can google. It was in house.
Rising Star
Maybe they simply don’t care about the people who take it the wrong way. These people are free to take it the wrong way, don’t get me the wrong way, the world just doesn’t revolve around them.
Chief
Maybe not. Who knows? Seems like the majority of the US has decided to move on.
let’s just keep making up stories in between the 12 lines we are supposed to evaluate for every single visual and see the hidden meanings and we will all feel better! Hey remember when Monster packaging was made for devil worshipping? Oh remember the Cheerios family? What other outrage over CPG can we stir up? Isn’t this fun!
I don’t think your examples are as fun as you think they are. Please go on about the differences in monster and cheerio and how you are using those to prove the same point.
They knew it would be and don’t care. Now, they’re riding the wave of free, good (for most people) publicity. They know the general population and the people that actually buy their clothes are tired of unattractive people dominating ads in general.
Sex sells. Frumpy does not. I say that as quite the portly specimen myself. I don’t need to “see me” in ads. I want to see hot, aspirational people.
But you don’t really choose to look at an ad.
Lol when the new age advertisers finally start to realize that ugly doesnt sell. I dont think there was anything wrong with the AE ad. Im tired of seeing ugly being promoted as the new trend. Bring back the beauty standards. Ugly is not it.
I’m just a a point where I focus on the work that I find inspiring and have no bandwidth for arm chair quarterback LinkedIn experts fake outrage.
Cool story, bro.
Why can’t we let agency and clients teams try something without judgement? An ad whether it’s a video ad, social / digital or whatever is not some prized thing. I’ve googled it 17 ways & through AI & nothing can tell me how many of them air / go live a year because we all know it’s impossible to calculate it’s so huge… has to be in 100s of thousands / millions. They’re created to get attention. Seems like it’s gotten the attention of the most jaded people when it comes to advertising! Haha.
RE: stock price: the biggest tumble in AE stock price was from January to April. It’s been relatively flat since. They may be a mayday.
Why don’t we stop judging people for trying something new and let’s see what happens?
It’s just an ad.
SVP really feeling it. Great job.
You don’t have to play devils advocate. Not everything needs an other side. But more people need more people in rooms before dumb thing get made
They ripped the ad off from CK from the 80s. Watch the link above.
The ECD is in her 50s and no one should be ripping off old work — period.
Exactly now that there’s two back to back ads with essentially the same message it’s not just a one off thing that people are blowing out of proportion.
The genes are referring to the massive honkers
https://www.instagram.com/reel/DMtH0MjMLiH/?igsh=MWowcXRmcDdydjk3eA==
I agree with your last statement, it would have been a bigger, better, more inclusive message had they shown a diverse range of talent for the “good jeans” line. But they didn’t go that way because they went all in on Sweeney. Fine. Her line “My jeans are blue” clearly turned away from the eugenics message that’s being decried.
The Dunkin spot was a little hard to follow at first, but also, not a war cry. Although, we can easily dissect both spots to find injurious messaging and imagery that offends sensible people.
It struck a nerve, because it means one thing to those on the right, and the polar opposite on the left. But there’s enough to fight and fix out there without turning ourselves inside out to find it.
If you have to dissect lines to make you point you missed it. And don’t think anyone is inside out.
Pro
Id never even heard of American Eagle jeans before this, so...
Haha that was probably the point. It's called brand awareness. Now you know.
Thanks Ted
We’re all taking about it. This is the most relevant American Eagle has been in decades. I’d say the ad has done its job.
Chief
Has it?
I think that's simplistic. What probably happened is the CEO or CMO said the line and made the initiative to get Sydney Sweeney, is a person who you don't tell anything negative to, and then everyone worked to make it happen. I would bet the majority of the marketing and creative staff were sending out new job applications while this was going down, knowing full well the repercussions.