The design job market is chasing “unicorns”—designers who also edit video, run social media, animate, illustrate, and maybe fix the Wi-Fi too. But being good at everything isn’t the same as being great at one thing. Employers should prioritize needs over fantasy. Designers, lean into your strengths. One person can’t be a full agency. Let’s focus on collaboration, not burnout.

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Designers have to be unicorns today, they’ve had to be unicorns for the last decade

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Well, speaking as someone who can design, write a good line, build a website, shoot and edit video, and instill in clients a sense of security and confidence, I would say it does pay, in this economy, to have more than one or two skills.

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It’s not as hard to be a unicorn as it used to be. However, it does take a lot of learning and discipline. Smaller agencies will always prioritize a unicorn and outsource for specialists when needed. I see this becoming a requirement, not an exception, in the future. Bigger agencies will need more specialists, less unicorns.

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This photo is fairly accurate of the unicorn experience post offer

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