Thoughts on these?

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It’s ok. But seeing global CCOs comment like it’s ground breaking is appalling.

likefunny

Reality.

I think it’s great. It’s gloating and cocky, but even my Mom used the term ‘brand recognition’ when I showed her.

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Looks like student work and will drive nothing for the business

likefunny

FCB sucks. How’s that altitude?

We ad people loooooove criticizing everything we see. For God’s sake. It’s just advertising. We aren’t curing cancer 😒

likefunny

No, I tell the to piss off. And to you too.

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Did it get my attention? Yes. Is it visually annoying? Yes. Does it make me want a cheeseburger? Not at all.

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Haha. Fair.

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It’s OOH without a brand logo season fellas. Expect to see several more of these, always in placements that look fake, as Cannes approaches

likesmart

Yes. The trend.

Whatever. It’s fine.

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Respectable. Not an easy brand to create original and effective ooh for.

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Well I’ll be

Makes me want a filet-o-fish.

likefunny

The greatest

Can we be done with “no logo” being the idea now?

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That's up to you

funny

I mean if you use the brand colors of course. If they use shake shack green I would probably know it’s for shake shack 🤷‍♂️

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love. even in 4 words, it’s completely consistent with their voice on social/text/app. yes, i eat too much mcdonalds.

i also think it makes the minimalism gag more accessible to normal people. which is cool!

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I chuckled at "you know where"

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Looks like the billboards from the movie ‘They Live’. The aptness is uncanny.

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I like it. So many clients want an 8 word catchy headline, lifestyle image, and CTA with a legal disclaimer and a giant logo. This…this is actually beautiful.

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I think it gives people too much credit. A lot of people won't know who this is for. But hey, kudos for trying something bold. Would have liked to see that meeting with the client and how it was sold in.

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studenty but I like it

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They did a logo free campaign years ago that worked much much better

Lazy. Was this ai? I assume so.

Regardless of whether you like it or not, McDonald’s wants to be culturally relevant. And if everyone’s talking about it, it keeps them top of mind…which usually shows up at the drive-thru.

Nobody is talking about this.

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