Thoughts on using AI as a “partner” to help write headlines? If you’re good at prompting it, it can (on occasion) come up with some pretty interesting lines. But is using lines that were generated from AI (but generated through your own very specific, contextual, universe-building prompts) a no-no? Or fine?

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I work brand-side on an internal creative team, and they encourage us to use AI. But I’ve never once used an AI line that works as-is. There’s always some additional wordsmith-ing I need to do to it. But it does give me ideas / structures / word choices I could have stumbled upon myself, but after many more hours of work.

I usually use the AI after a few hours of working on my own. So I truly have no qualms about it being another tool in my arsenal.

I will also mention that usually, the lines my CD picks are the ones I wrote myself.

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Yep, samesies.

I think of it as working with a junior writer who has thought starters that aren’t quite there yet

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I pay for my own tools. The ones that I can access through my job are basic and not great.

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Tweak them to make them better and yours. Art Directors have been flipping through annual books for years. No shame in doing it.

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That’s a good point. And yeah, the lines often need some tweaking to sound colloquial enough to read as human.

I do it daily.

Ansolutely fine but improve on them.

Are you a writer or not? If you’re using AI lines you’re a hack.

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