Thoughts on UX strategy? And how it fits within an organization

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Depends on the level of UX maturity. Anything under 4 and it can influence the strategy but doesn’t own it.

Look up UX maturity scale

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Then anything above 4 would mean Strategy owns it?

Yes 4 and above usually means UX owns the strategy and roadmap, which is ideally where you’d want a company to be.

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