To the ACD's on the bowl, have you ever had to step in and do the copywriters' job? I've just run into a situation where I had to use all my brainpower and write copy on a deck we're presenting on Monday because the copywriters on my team are having internal fights. How would you best resolve this... apart from wanting to fire them all. LOL.

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Talk to them first of all and tell them why you had to jump in and complete the work. It happens. There’s a job to do and the work has to get done. But if you have to bail them out, make sure they know why.

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Only every time

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All the time. My boss once described the ACD level to me as being a “player-coach”, where you help out supervising but also have to deliver on the field, if that makes sense. Seems like it’s just part of the job to jump in when needed.

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This is your literal job. Especially if you want to be a CD one day.

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What are they fighting about?

Give us full names and agency.

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Is there not an ACD-level copywriter?

lol what? What do the copywriters at those agencies do between senior and cd?!

If an ACD had to jump in to do my work, I would expect to be fired. There are far too many great copywriters out of work right now to deal with petty infighting.

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