We’re are using Shopify for over 25 over our beverage brands but I’ve been told by peers that Shopify will have some pains scaling to a massive amount of brands. Any tips or experiences to know when we should be looking at another ecommerce platform.

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Yeah Shopify can work okay when you're small in size but it definitely isn't great when you're trying to scale to something much larger. I've found that shopify really falls down on multi-store management and custom pricing as well as ERP integration. I would look into Adobe Commerce or Salesforce Commerce Cloud

+1 for adobe commerce at scale

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