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I've always wanted to read both of Dan Ogilvy's books. Haven't gotten around to it though.
Seth Godin
Hey Whipple is pretty much a classic for creatives. I personally also like non industry books.
Looking for my next book atm and will probably select something tech related. Seems like the current economic instability in the US is hitting everyone but the 1% hard and just trying to figure out how advertising in the new landscape will exist, if at all.
The Art of Client Service! Vital for all disciplines