What are pros and cons of a big agency like Starcom or OMD, vs. an independent agency?

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Pros: more resources, higher chance of smarter, more experienced people

Cons: you're easily just a number, can feel a little less human. Easier to give less of a fuck though

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Beside no resources smaller agency mean smaller teams, so more work out on each team member. Smaller agencies are also more reliant on maintaining clients. If any client loss it leads to layoffs.

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Start small so you can grow quickly, then move onto big so you can learn about international brands

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Holding companies are for the birds .. but you already knew that

^second what senior account mgr said.

Big agency has better potential for brand names on your resume but often a million stakeholders and hard to make impact. Small agency has enormous opportunity to make impact but often in small or regional brands. Both have equal opportunity for layoffs IMO.

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